Overview:
We are seeking a dynamic and strategic Product Marketing Manager to lead the go-to-market efforts for our fundraising software solutions. This role bridges the gap between product development, marketing, and sales, ensuring that our offerings are positioned effectively in the market to drive awareness, engagement, and customer adoption. As the Product Marketing Manager, you will craft compelling messaging, oversee product launches, and equip our sales team with the tools they need to succeed.
Develop and refine product messaging that highlights the value and differentiation of our fundraising software solutions.
Collaborate with product management to understand the unique features and benefits of each product in our ecosystem.
Translate technical details into user-friendly language for marketing materials, ensuring alignment with the needs of nonprofit professionals.
Plan and execute go-to-market strategies for new product launches and updates, coordinating with cross-functional teams including product, sales, and marketing.
Define target audiences and tailor messaging to address their pain points and goals.
Monitor the success of launches and campaigns, adjusting strategies based on data insights.
Create and maintain a library of sales enablement materials, such as product decks, one-pagers, case studies, and FAQs.
Train the sales team on product positioning and competitive differentiation to ensure consistent messaging.
Develop tools and resources to help sales teams effectively communicate product value to potential customers.
Conduct market research to stay informed about industry trends, customer needs, and competitor offerings.
Use insights to shape product positioning and promotional strategies.
Serve as the internal voice of the customer, ensuring that their feedback informs product marketing decisions.
Collaborate with the marketing team to produce content that highlights product benefits, such as blog posts, webinars, whitepapers, and email campaigns.
Manage product-specific marketing campaigns to generate demand and drive leads.
Ensure all content aligns with brand guidelines and speaks to the target audience.
Track the performance of product marketing efforts, analyzing metrics such as lead generation, sales conversion rates, and customer feedback.
A Typical Day in the Role
While each day may vary, here are some examples of tasks you can expect to work on in this role:
Meet with the product team to learn about upcoming product releases and features, discovering the use case and value add to then communicate in marketing materials
Draft internal key messaging for our product’s features, helping our sales and marketing team to best communicate the value of our products
Create product pages and sales decks for the new modules being added to our existing system
Craft upsell messaging to inject into our email campaigns to demonstrate the value of utilizing workplace giving tools to our existing clients
Request product graphics from our graphic design team to effectively demonstrate our value-adds and features
Proven experience in product marketing, preferably within the SaaS or nonprofit technology space.
Strong understanding of go-to-market strategies, sales enablement, and marketing communications.
Excellent written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences.
Analytical mindset with experience using data to inform marketing decisions.
Knowledge of the nonprofit or fundraising sectors.
Experience working in a cross-functional role, collaborating with product, sales, and marketing teams.
Proficiency in project management tools to manage campaigns and deliverables.
Highly organized with strong project management skills.
Strategic thinker with a proactive approach to identifying opportunities.
Team player with the ability to build strong relationships across departments.
Hourly compensation is in $USD
We offer a competitive salary reflecting experience and skills
Aside from the base salary, there will also be an additional company contribution to go towards health insurance and additional benefits that you buy on your own
Target 42.5 billable hours per week
Additionally, you accrue Life Leave which can optionally be cashed in each year adding to your earnings
We currently have 40+ team members who live in the Philippines who have been fantastic team members and we’re excited to add new team members to this new role! Meet our PH Team Members
Apply here. *You should include a customized cover*
Our hiring process is intentionally tough and time-consuming.
Select candidates will be invited to complete a one-way video interview and an initial screening interview.
Once you pass the initial screening, a number of online assessments testing your critical thinking, and English skills will be sent.
Select candidates will be invited to an hour-long Zoom interview with the President of the company.
This is a work-from-home setup.
You would work either these shifts (to be determined):
during US EST Hours (Approx. 8 or 9 am to 5 or 6 pm EST)
Split shift (approximately 8am-1pm EST and then 9pm-1am EST)
What Makes a Strong Candidate
Based in the Philippines with consistent availability for a long-term role.
Highly organized and outstanding organizational ability
A team player who has a willingness to learn and grow at a fast-pace
Exceptional English verbal and written communication skills
Strong academic background who graduated with an outstanding General Weighted Average
Individuals who graduate with a major that could be a good fit including Communications, Business Ad, Public Relations, Journalism, English, Public Administration, or other Liberal Arts and Business degrees
As a small growing business, there are a few traits unique to our business that individuals should consider before applying.
You must love the idea of giving back to the community and nonprofits. There are thousands of jobs. If being involved in the success of nonprofits is something you’re truly passionate about, this could be a great role.
You must be extremely comfortable with change. As a small growing company, decisions can be made over a weekend and fully implemented by early the next week. Whether that’s new systems, new processes, or new approaches, we look for individuals who can adapt and thrive.
You must believe that the best contributors should get better rewards. As a company, we believe in paying people based on the value they generate at the business.
You must be willing to disagree and commit. As a growing business, there will be lots of decisions that get made and changes that occur during your time at the company. Some of which you’ll agree with and some you won’t, we strongly believe that the best team members have the ability to disagree and commit (i.e., going with a decision after it has been made regardless of whether or not you agree).
You must believe the status quo is unacceptable. As a growing company and as individuals, we believe the status quo is unacceptable. Everyone should be relentless in striving to be the best version of themselves and figure out ways to create more value at the company, enhance our client's results, and grow professionally. The question should always be “How can I be better” rather than “How can expectations be adjusted”.
We also need you to:
Be able to work independently and have a proven ability to work in a fast-paced environment
Have excellent written & verbal communication skills
Have a demonstrated ability to learn new things quickly and think on your feet
Can work through obstacles and challenges
Be highly organized with strong time management skills
Be results driven and goal-oriented
Paid vacation time
20 days accrued annually
These paid days off each equate to 8.0 hours of billable time.
Expect to use 5 of the days during the Christmas – New Year’s period.
Paid sick time
5 sick days off annually
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