Social Media Specialist (Paid Ads)

Role Name: Social Media Specialist

Schedule:

• Part-time, flexible (20 hours per week, 4 hours/day, 5 days/week) with meetings once or twice a week
  

Client Timezone: EST

Client Overview

Join a dynamic and innovative content creation and book publishing company that’s revolutionizing the self-publishing industry. This forward-thinking business has developed a highly successful marketing playbook that has propelled multiple books to hundreds of sales within months of release. As a key player in this growing enterprise, you’ll have the opportunity to work with a diverse range of authors and genres, applying cutting-edge marketing strategies to help books reach their target audiences and achieve remarkable success.

Job Description

We’re seeking a talented and driven Social Media Specialist to join our team and play a crucial role in expanding our digital presence and driving book sales. In this exciting position, you’ll be at the forefront of implementing and optimizing our proven marketing strategies across various social media platforms. You’ll have the opportunity to engage with potential readers, manage targeted ad campaigns, and contribute to the growth of our email marketing initiatives. This role offers a unique blend of creativity and analytics, allowing you to craft compelling content while measuring and reporting on key performance metrics. If you’re passionate about books, social media, and driving tangible results, this is your chance to make a significant impact in the publishing world.

Responsibilities

• Implement and refine social media marketing strategies across Facebook, Instagram, Twitter, and other relevant platforms
  
• Engage with potential readers in targeted online communities and groups to promote books and authors
  
• Manage and grow dedicated social media accounts and groups for various book genres
  
• Execute and optimize social media advertising campaigns to boost visibility and sales
  
• Coordinate the distribution of free book copies in exchange for honest reviews
  
• Manage and expand email lists, crafting engaging email marketing campaigns
  
• Track and analyze key performance metrics, providing regular reports on engagement, growth, and sales
  
• Collaborate with the team to enhance and expand our existing marketing playbook
  
• Research and recommend new marketing strategies and tools to stay ahead of industry trends
  
• Work independently while maintaining clear communication with the team
  

• Proven experience in social media marketing, preferably in the publishing or content creation industry
  
• In-depth knowledge of Facebook, Instagram, Twitter, and other social media platforms
  
• Strong written communication skills in English, with the ability to craft engaging and error-free content
  
• Experience with social media advertising and analytics tools
  
• Familiarity with email marketing best practices and list management
  
• Basic understanding of Amazon’s Kindle Direct Publishing (KDP) platform and algorithm
  
• Ability to work independently, manage time effectively, and meet deadlines
  
• Creative problem-solving skills and a data-driven approach to marketing
  
• Excellent organizational skills and attention to detail
  
• Passion for books and the publishing industry
  
• Availability for one EST-friendly meeting per week
  
• Comfortable with a flexible 20-hour work week schedule