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Head of Marketing

Remote: 
Full Remote
Contract: 
Full time
Work from: 
United States

Offer summary

Qualifications:

12+ years of professional marketing experience, with 5+ years in marketing to AI developers or similar technical markets., Strong conceptual understanding of AI technologies and their application in marketing., Proven leadership experience managing teams of at least 4 members., Ability to leverage AI for marketing efficiency and drive consumer subscription growth..

Key responsabilities:

  • Lead and grow the marketing team, fostering a high-performance culture.
  • Own and deliver enrollment and revenue targets through effective marketing strategies.
  • Strengthen and amplify the brand within the AI developer community.
  • Collaborate cross-functionally to align marketing efforts with broader business goals.

esteam.ai logo
esteam.ai Startup http://esteam.ai/
2 - 10 Employees
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Job description

AI is the new electricity. Millions of AI engineers will be required to transform industries with artificial intelligence and we’re building the education platform to train them. deeplearning.ai wants to provide a world-class education to people around the globe so that we can all benefit from an AI-powered future.

AI is the new electricity. It is transforming every aspect of our lives and millions of AI engineers and builders are needed to continue evolving this field. DeepLearning.AI is on a mission to grow and connect the global AI community and empower everyone to build with AI. We offer world-class education, hands-on training, access to AI news and a collaborative community. We’re a small tech company with serious credentials, exciting marketing challenges, and wonderful teammates. We’re seeking an experienced, motivated and AI-passionate Head of Marketing to join us and lead the Marketing team. You are our ideal candidate if you have at least a strong conceptual understanding (if not a technical one) of AI technologies in the developer space and deep, hands-on understanding of how AI applies and can be used by Marketers. You bring strong creative instincts and the ability to lead impactful marketing initiatives from concept to execution. As a member of the company’s leadership team, you must have extensive leadership experience, a track record of building high-performing teams, and the ability to drive cross-functional collaboration. This is a unique opportunity for a senior marketing leader to shape DeepLearning.AI’s voice and set the strategic direction for our AI education products.

As Deeplearning's Head of Marketing, you will:
  • Lead and grow the marketing team - manage a team of five full-time employees and several contractors, fostering a high-performance culture through mentorship, collaboration, and continuous development
  • Own and deliver enrollment and revenue targets - build a solid marketing strategy to launch new programs and drive enrollments to existing ones; leverage social, SEO, and email strategies to generate traffic to our Coursera pages, and follow through to revenue; explore and potentially launch a paid consumer membership program
  • Strengthen and amplify brand in developer community - maintain and further develop DeepLearning.AI’s brand in the AI developer and online education spaces. Build brand equity through thought leadership, community engagement, and strategic partnerships.
  • Leverage Generative AI to scale marketing efficiency - build a “10x marketer” mindset within the team by integrating AI-driven automation, content generation, and workflow optimization
  • Collaborate cross-functionally - work closely with internal teams as well as external ecosystem partners to align marketing efforts with broader business goals.
  • Keep up with industry trends - continuously monitor and remain on top of AI, machine learning, and the broader technology landscape.

    • Your skills (things you can do):
  • Have a deep and intimate understanding of the developer audience, as well as (at least a conceptual) understanding of relevant terms, tools and technologies. 
  • Able to meet reach and revenue targets using unpaid marketing channels (email, SEO, social). Specifically, develop and execute a full-lifecycle marketing strategy leveraging high-impact email marketing, including segmenting large user bases, building nurturing campaigns, and optimizing for conversion
  • Drive consumer subscription growth, implementing effective pricing, retention, and engagement strategies
  • Apply an analytical and data-driven mindset to understand the business, clearly communicate insights across the company, and drive informed decision-making “AI native” leader - you can comfortably leverage AI to maximize your own efficiency and productivity, including writing some code when needed, and foster an AI-driven “10x marketer” mindset within the team.
  • Recruit, retain, and develop high-performing marketing talent while fostering alignment, collaboration, and a strong, cohesive team
  • Be entrepreneurial - experiment, execute, and iterate quickly in a resource-constrained environment
  • Collaborate effectively cross-functionally to drive alignment across teams

    • Your experience (things you have done):
  • 12+ years of professional marketing experience, of which recently 5+ years in marketing to AI developers or similar technical markets
  • 5+ years of experience as a people manager of teams with at least 4 members
  • Startup experience in a marketing role, specifically within a B2C company

    • Bonus Points:
  • Executive-level startup leadership experience, contributing to overall company strategy beyond the marketing function
  • Familiarity with educational platforms or online learning tools
  • Experience in B2B marketing strategies
    • What you get working with us:

    - Being part of a world-class team of subject matter experts from various fields (marketing, engineering, product, and more)
    - Work across cultural and geographical lines alongside our offices in different parts of the world.
    - A culture of lifelong learning supported with a monthly stipend for professional development
    - The opportunity to be exceptionally creative with your high-impact ideas.

    We hope you will fit well with our team’s culture:

    Strong work ethic: All of us believe in our work’s ability to change human lives. Consequently we work not just smart, but also hard.
    Growth mindset: We are eager to teach you new skills and invest in your continual development. But learning is hard work, so this is something we hope you’ll want to do.
    Team orientation: We care for and watch out for each other. We’re humble individually, and go after big goals together.
    Flexibility: We are flexible in our tasks and do whatever is needed, ranging from lower-level tasks such as coordinating complicated schedules, to high-level work such as thinking through corporate strategy.

    What We Offer:

    deeplearning.ai offers a comprehensive benefits package including medical, dental and vision coverage, a 401(k) plan, a monthly education stipend, untracked PTO and much more. 

    At deeplearning.ai, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. deeplearning.ai believes that diversity and inclusion among our employees is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Selection for employment is decided on the basis of qualifications, merit, and business need.

    You must already have, or be able to obtain, authorization to work in the United States.

    Required profile

    Experience

    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Other Skills

    • Collaboration
    • Analytical Thinking
    • Physical Flexibility
    • Growth Mindedness
    • Creativity
    Are you interested?

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