Marketing Manager (Volunteer)

Here at Youth4Youth, we have grown a strong, tight-knit community of individuals who are passionate about making a difference and improving the lives of young people across the UK. Our growing team of volunteers all contribute, significantly, to the impact that we have as a charity on our direct beneficiaries, regardless of the department that they work in of the level of time that they are able to commit. Our services primarily offer a peer-support network to young people right across the UK, allowing them to access a peer mentor who is of a similar age to them and somebody that they feel more comfortable speaking with.

If successful, you will be joining a growing team of diverse, but likeminded individuals, collaborating to increase the reach of the Charity and improve support provisions available to young people. All of our volunteers and employees are remote workers, but that doesn't stop us keeping in touch and maintaining a strong positive culture amongst our whole team.  

About the role

As the Marketing Manager, you will be responsible for developing and executing Y4Y’s marketing strategy to increase awareness, engagement, and support for our mission. You will oversee branding, campaign planning, and content strategy to ensure Y4Y reaches young people, supporters, and key stakeholders effectively. Working closely with the Marketing & Communications Director, you will lead initiatives that enhance Y4Y‘s visibility and impact.

Responsibilities 

• Develop and implement a comprehensive marketing strategy that aligns with Y4Y’s goals. 
• Ensure brand consistency across all communication channels and materials.
• Identify opportunities to increase Y4Y’s visibility and engagement through marketing campaigns.
• Plan and execute multi-channel marketing campaigns to promote Y4Y services and initiatives.
• Collaborate with the Social Media Manager and Campaigns Manager to create compelling digital content.
• Oversee the creation of marketing materials, newsletters, and promotional content. 
• Work with the Social Media Manager to enhance Y4Y’s online presence and engagement.
• Develop strategies for email marketing, advertising, and audience segmentation.
• Monitor marketing analytics and adjust strategies to improve reach and effectiveness. 
• Identify and develop strategic partnerships to expand Y4Y’s reach. 
• Work with the External Communications Manager to align marketing efforts with PR and media outreach. 
• Support fundraising and volunteer recruitment efforts with targeted marketing initiatives. 
• Monitor KPIs and marketing metrics to assess the effectiveness of campaigns and provide regular reports on marketing performance and audience insights.

Skills 

• Strategic marketing expertise - ability to develop and execute effective marketing plans. 
• Strong content and campaign planning skills - experience in creating engaging campaigns. 
• Digital marketing proficiency - knowledge of social media, email marketing, and paid advertising. 
• Brand management experience - ensuring consistency across all platforms. 
• Analytical mindset - ability to track and optimise marketing performance. 
• Desirable Experience (Not Essential): Familiarity with Google Analytics, Meta Ads, and marketing automation tools. Understanding of SEO and digital growth strategies.
  

Our mission is to continue to grow towards becoming one of the best charities in the UK. Our aim is to do this by building a diverse team, rich with different backgrounds and perspectives. Therefore, even if you feel you only are a 75% match, we would still love to hear from you. Skills can be learned, but diversity cannot.

Benefits of volunteering with Youth4Youth

We recognise that you will be joining us and giving your time as an 'in-kind' donation, but there must be benefits for you too. When joining our team, you will be open to the following benefits:

• Professional and personal development opportunities in a variety of skill areas through volunteering in real roles. This may be general development or tailored to your specific needs or ambitions
• Becoming a member of a strong network of likeminded individuals, spread across the UK, who you can connect with and collaborate with both within and outside of the Charity
• Access to bespoke discounts, specifically designed for non-profit workers and Youth4Youth volunteers
• Opportunities to truly shape the future of the Charity, having a direct influence over the impact that Youth4Youth has on its direct beneficiaries

The hiring process

Our hiring process typically has two stages 

1. Video or Written Application (when applicable) 
2. Interview with the Volunteering Coordinator for that role

Some roles will have extra stages but we’ll let you know as early as possible if so.

Please let us know if you require any accommodations for the interview process, and we’ll do our best to assist.