Offer summary

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field., 8+ years of experience in marketing, preferably in a subscription-based business or start-up environment., Strong understanding of digital marketing channels and tools, with proficiency in HubSpot., Excellent written and verbal communication skills, along with strong analytical skills..

Key responsabilities:

Develop and execute marketing strategies to drive subscriber acquisition, engagement, and retention.

Manage digital marketing campaigns and oversee the production of marketing materials.

Conduct market research to identify target audiences and optimize marketing performance metrics.

Collaborate with the sales team to support lead generation strategies and manage relationships with external vendors.

Job description

Job Summary: We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to drive subscriber acquisition, engagement, and retention. This role requires a creative thinker with strong analytical skills and a passion for renewable energy. Based in Chicago.

Key Responsibilities:

Collaborate with the sales team to create and oversee the production of marketing materials, such as brochures, flyers, and presentations.
Develop and implement comprehensive marketing plans to promote community solar subscription.
Manage digital marketing campaigns through agencies, including SEO, SEM, email marketing, social media, direct mail and content marketing.
Develop ABM outbound campaigns for B2B and B2C audiences that generate new business partners leading to anchor and mass market subscribers.
Manage the HubSpot system and team, create nurture campaigns, develop communication workflows, and utilize system tools to secure and retain subscribers.
Conduct market research to identify target audiences and understand customer needs and preferences.
Collaborate with the sales team to develop lead generation strategies and support sales initiatives.
Monitor, analyze and report on marketing performance metrics to optimize campaigns and improve ROI.
Manage relationships with external vendors, including agencies, graphic designers, and printers.
Plan and execute community outreach events and promotional activities.
Stay up-to-date with industry trends and best practices in community solar, renewable energy and marketing.
Supervise Marketing support staff.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
8+ years of experience in marketing, preferably in a subscription based business or start-up environment.
Proven track record of developing and executing successful marketing campaigns for intangible products.
Proven track record of coordinating multiple agencies and partners to execute campaigns and strategies.
Strong understanding of digital marketing channels and tools.
Proficiency using HubSpot.
Excellent written and verbal communication skills.
Ability to think creatively and strategically.
Strong analytical skills and proficiency in marketing analytics tools.
Ability to work independently and as part of a team.
Passion for renewable energy and sustainability.

Benefits

Compensation:

Competitive Salary
Annual Performance Bonus
Benefits (Health, Vision, Dental, Basic Life Insurance, Short-Term Disability, and Long-Term Disability) are 100% covered by Nautilus
401(k) offered with employer match

Required profile