Programmatic Campaign Manager

Marketron is seeking a Programmatic Campaign Manager to join its Ad Operations team. The Programmatic Campaign Manager is responsible for overseeing programmatic campaigns (display, video, geofencing, CTV/OTT, streaming audio) across multiple DSPs. They monitor key metrics for their assigned campaigns, including pacing to target budget, target margin, and KPIs including clickthrough rate (CTR) and video completion rate (VCR). Further, they act as the bridge between Ad Ops and our Client Development Managers, offering strategic insight and recommendations as needed to meet client goals. The Programmatic Campaign Manager will also work closely with our Engineering team to evolve our in-house ad management platform, NXT.

Responsibilities:

·       Manage multi-channel programmatic campaigns across multiple DSPs, implementing optimizations and making targeting and creative recommendations as needed.

·       Serve as subject matter expert for programmatic campaigns with internal stakeholders, translating complex concepts into client-facing answers.

·       Work with our Engineering and Support teams to triage and troubleshoot campaign issues as they arise.

·       Maintain and grow knowledge of programmatic media buying and analytics tools, including our in-house ad management platform, NXT.

·       Navigate through a variety of third-party systems.

·       Additional responsibilities as requested.

Requirements & Qualifications:

·       1-2 years’ experience in digital advertising or media buying

·       Extreme attention to detail and time management skills.

·       Comfortable operating in a fast-paced environment.

·       Able to both give feedback to, and receive feedback from, colleagues, superiors, and partners, in a professional manner.

·       Proficiency in Microsoft Office, especially Excel.

Optional, but Nice to Have:

·       Bachelor’s degree

·       Experience with project management platforms such as Asana

·       Experience with DSPs such as The Trade Desk, Simpli.fi, or Display & Video 360

Why Join Us?
Cutting-edge technology: Work on a modern platform serving the rapidly growing digital advertising space.
Collaborative culture: Join a supportive and talented team focused on innovation and growth.
Professional development: We encourage continuous learning and offer opportunities for you to enhance your skill set.
Flexible work environment: This position can be performed remotely, allowing you to work from wherever you excel.

Working at Marketron: What to Expect

Marketron offers a working environment that is supportive and inclusive. You’ll have the tools and interactions with team members to thrive in your role. 

Benefits and perks include:

·       Unlimited PTO

·       Medical, dental and vision insurance

·       Employee assistance program

·       Mentorship programs

·       401K matching

·       Generous paid maternity and paternity leave

·       Company paid life, AD&D and disability insurance

About Marketron

Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron’s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams, including radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 7,000 media organizations globally and manages $7 billion in annual U.S. advertising revenue representing more than 1.5 million advertisers. Marketron is owned by Diversis Capital.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

 Marketron is an Equal Opportunity Employer. We use E-Verify to verify employment eligibility.