Product Marketing Manager

Location: Remote with travel to Philly Office

Product Brand Manager – Field Engagement – Channel Lead 

This is a key role embedded in the Product HCP Marketing Team reporting to the Director HCP Marketing. 

 Primary responsibilities include: 

• Brand lead on all Field Communications including creation (co-creation with content owners), through deployment to field teams. 

• Brand lead on Sales Deployment team that serves as “air traffic control” on any activity or communication touching the field sales teams. 

• Brand lead for all HCP print materials, inventory management, re-order, and primary point of contact for print vendors.  Collaboration with DTC team on consumer print materials including order quantity, inventory, and re-order. 

• Channel Lead for Health Systems strategy development and alignment to overall brand strategy. 

• Ownership for creation of field assets to be utilized in the health systems segment with a primary target of Population-based Decision Makers.  Examples include ownership of PBDM Engagement Deck and all associated assets, Coverage Finder Website, etc.  

• Brand lead for deployment of HCP digital assets in partnership with GSK Marketing Operations Center. 

• Brand lead for field engagement beyond VBU to include Market Access, Oncology, AIR, etc. 

• Brand lead for Adult Portfolio Champions field advisory board. 

• Brand lead for communications and alignment with Field Vice President brand point, along with entire Field Vice President team. 

Why you?

Basic Qualifications:

• Bachelor’s degree
• 10 or more years in pharmaceutical sales & marketing
• Experience with development of brand strategy
• Experience with financial budgeting and forecasting

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk
• Managing individual and team performance.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Implementing change initiatives and leading change.
• Sustaining energy and well-being, building resilience in teams.
• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
• Developing people and building a talent pipeline.
• Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
• Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
• Budgeting and forecasting, commercial and financial acumen.

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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