Job description

Location: Remote or Hybrid (Preferred: Major U.S. Metro Areas)

About Us

We are a leading restaurant technology platform dedicated to helping hospitality businesses grow, optimize, and engage customers through cutting-edge digital solutions. Our platform empowers restaurants with AI-driven marketing, automation, and data analytics, enabling them to increase visibility, streamline operations, and drive revenue growth.

As we continue to expand, we are seeking a dynamic Chief Marketing Officer (CMO) to drive our brand positioning, customer acquisition, and revenue growth strategies. This role requires a proven marketing leader with deep expertise in B2B SaaS, digital marketing, and hospitality technology.

Position Overview

As CMO, you will be responsible for crafting and executing a data-driven marketing strategy that fuels customer acquisition, brand awareness, and market expansion. You will lead a high-performance marketing team, develop strategic partnerships, and optimize marketing ROI through multi-channel campaigns, digital growth initiatives, and analytics-driven decision-making.

The ideal candidate has a track record of scaling B2B SaaS brands, a passion for the restaurant and hospitality industry, and the ability to drive revenue through customer engagement, partnerships, and digital transformation.

Key Responsibilities

Brand Strategy & Market Positioning

Develop and execute a comprehensive brand strategy that differentiates our platform in the hospitality technology space.
Oversee brand messaging, positioning, and storytelling to drive market recognition and customer trust.
Lead company-wide rebranding efforts to enhance market presence and increase brand awareness.

Customer Acquisition & Growth Marketing

Design and implement multi-channel demand generation campaigns to increase lead flow and drive customer conversions.
Optimize SEO, PPC, social media, email marketing, and content strategies to boost inbound marketing performance.
Implement data-driven performance marketing tactics, improving customer LTV and reducing CAC.

Revenue Growth & Market Expansion

Develop and execute go-to-market strategies to drive expansion into new restaurant verticals and regional markets.
Build customer acquisition and retention models, driving sustainable revenue growth and increasing market share.
Establish strategic partnerships with industry influencers, technology partners, and restaurant groups to extend market reach.

Product Marketing & Customer Engagement

Align marketing strategies with product innovation and customer success teams to improve feature adoption and retention.
Develop customer loyalty and referral programs that increase engagement and maximize retention.
Conduct market research and competitive analysis, refining messaging to address restaurant pain points and opportunities.

Leadership & Team Development

Build and scale a high-performing marketing team, fostering collaboration, creativity, and accountability.
Partner with sales, product, and customer success teams to ensure marketing alignment with business goals.
Implement marketing automation tools, CRM optimizations, and analytics dashboards to enhance marketing efficiency.

Qualifications

10+ years of experience in B2B SaaS marketing, with a strong focus on hospitality, restaurant tech, or digital solutions.
Proven track record in scaling marketing teams and driving revenue growth through data-driven strategies.
Expertise in SEO, SEM, paid media, email marketing, and customer engagement campaigns.
Strong understanding of restaurant industry trends, buyer behaviors, and hospitality technology.
Experience in strategic partnerships, influencer collaborations, and market expansion initiatives.
Proficiency in Google Analytics, HubSpot, Salesforce, marketing automation tools, and performance tracking metrics.
MBA or relevant business/marketing degree preferred.
Google Analytics Certification, CDMP (Certified Digital Marketing Professional), or similar credentials are a plus.

Required profile