Manager, Website & eCommerce | Remote

Overview:

Lifeway is seeking a Manager, Website & eCommerce to lead our website strategy and eCommerce initiatives. This role focuses on delivering an exceptional user experience while driving revenue growth and customer engagement through our digital platforms. The Manager will oversee all aspects of website management, eCommerce operations, and conversion rate optimization, ensuring alignment with Lifeway’s broader marketing objectives and mission. 

Why Lifeway? 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Develops and executes a comprehensive website and eCommerce strategy to drive revenue, engagement, and retention. 
• Oversees site updates, including product launches, content updates, promotions, and UX/UI improvements. 
• Implements strategies to enhance site speed, mobile responsiveness, and SEO performance. 
• Analyzes user behavior and conversion metrics to identify and act on opportunities for improvement. 
• Designs and executes A/B tests and UX experiments to optimize customer satisfaction and conversions. 
• Manages eCommerce operations, including product catalog management, order workflows, and inventory coordination. 
• Collaborates with internal teams to integrate personalized product recommendations and loyalty programs into the customer journey. 
• Ensures compliance with ADA, PCI, and other relevant standards. 
• Defines and track success metrics, delivering executive-level reports and insights. 
• Leads and mentors team members, fostering their professional growth. 
• Occasional travel, sometimes overnight 

Education
Bachelor’s degree in marketing, online commerce, business, or a related field.

Skills, Knowledge, & Experiences, required

• 7+ years of experience in website strategy, digital marketing, and eCommerce, including site ownership, SEO, and CRO. 
• 7+ years of experience in website strategy, digital marketing, and eCommerce, including site ownership, SEO, and CRO. 
  
• 5+ years in leadership and management roles. 
  
• Natural teacher in sharing email marketing knowledge, trends, and best practices with the team. 
• Expertise in content management systems, analytics tools (e.g., Google Analytics), and eCommerce platforms (e.g., Shopify, Magento). 
  
• Strong knowledge of SEO best practices, A/B testing, and marketing automation tools. 
  
• Exceptional project management, communication, and problem-solving skills. 
  
• Advanced analytical abilities and a collaborative approach to achieving goals. 
  

Actively involved in an evangelical Christian church 

Skills, Knowledge, & Experiences, preferred 

• Proficiency in HTML, CSS, and JavaScript. 
• Familiarity with advanced SEO tools, data visualization platforms (e.g., Tableau), and personalization software. 
• Experience managing third-party vendors and ensuring website ADA compliance.