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SEO Manager

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
Georgia (USA), Anywhere, United States

Offer summary

Qualifications:

Bachelor’s degree in Marketing or related field, 5+ years of experience in technical SEO, Advanced proficiency with SEO tools and web technologies, Strong analytical mindset with data interpretation skills.

Key responsabilities:

  • Develop and implement organic growth strategies
  • Conduct regular technical SEO audits and collaborate with the web development team

TRACTIAN 𝗕𝗥 logo
TRACTIAN 𝗕𝗥 Scaleup https://tractian.com/
51 - 200 Employees
About TRACTIAN 𝗕𝗥
A TRACTIAN é a startup industrial que mais cresce na América Latina e uma das 100 “Startups To Watch” selecionadas pela PEGN. Nosso time é composto por #BlueCaps das mais diversas especialidades e origens, todos unidos por um propósito comum: transformar a vida daqueles que garantem que nossos produtos cheguem com qualidade. Para isso, desenvolvemos um sistema preditivo que combina sensores de monitoramento de condição de máquinas a uma plataforma de inteligência artificial que analisa automaticamente os dados coletados e os disponibiliza às equipes de forma fácil e acessível, além de ter ferramentas que facilitam e automatizam a gestão de manutenção. É a solução mais completa do mercado, constantemente aprimorada pelo melhor time do mundo. Os Blue Caps são responsáveis por suas carreiras, crescendo rapidamente – assim como a empresa – através de projetos desafiadores, aprendizado constante e ritmo acelerado. Somos pessoas apaixonadas pelo que fazem e que transformam potencial em resultados. Crescemos, aprendemos e evoluímos juntos em um ambiente dinâmico e transparente. Nos reinventamos e buscamos novos desafios todos os dias para revolucionar o chão de fábrica e alcançar o status de startup unicórnio nos próximos quatro anos. Quer fazer parte da transformação das indústrias? A hora é agora. Confira nossas vagas abertas e venha vestir o Blue Cap!
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Job description

Marketing at TRACTIAN

TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.

What you'll do

As a SEO Manager at TRACTIAN, you will drive organic growth, enhance search visibility, and optimize conversion rates to generate high-quality leads for Tractian. You will develop and implement SEO strategies, content optimization, and CRO initiatives to maximize organic traffic and improve website performance. Working closely with Paid Search, Web, and Product teams, you will ensure seamless integration between organic and paid efforts, elevate user experience, and accelerate lead generation.

Responsibilities
  • Develop and implement organic growth strategies to drive high-quality traffic, improve search engine rankings, and maximize conversions.
  • Design and execute CRO initiatives, including A/B testing, landing page optimization, and behavioral analysis, to enhance conversion rates and lead quality.
  • Conduct regular technical audits to identify and resolve crawling, indexing, and site performance issues, ensuring compliance with search engine best practices.
  • Work with Paid Search Specialists to identify high-performing organic keywords that can strengthen paid search campaigns, optimize organic content to improve keyword quality scores, and reduce CPC in paid campaigns.
  • Leverage AI tools and prompt engineering to enhance content strategies and automate search-related processes.
  • Monitor and adapt to the evolving impact of AI on SEO, staying ahead of changes in AI-driven search tools (e.g., ChatGPT, Perplexity, Gemini). Develop and implement strategies to capitalize on these formats, boost Tractian’s brand visibility, align with shifting user behavior, and drive qualified lead generation.
  • Collaborate with the web development team as a mutual reviewer, ensuring updates align with technical SEO standards, usability requirements, and CRO best practices.

    • Requirements
  • Bachelor’s degree in Marketing, Computer Science, or a related field.
  • 5+ years of experience in technical SEO with a proven track record of driving significant organic traffic growth.
  • Advanced proficiency with tools such as Screaming Frog, SEMrush, Ahrefs, Google Search Console, and Google Ads.
  • Strong understanding of web technologies and their impact on SEO, with the ability to collaborate with developers to optimize web architecture for search performance.
  • Expertise in structured data, schema markup, and advanced on-page SEO techniques.
  • Analytical mindset with the ability to interpret complex data sets and translate insights into actionable strategies.
  • Excellent communication skills to collaborate effectively with the Paid Search Specialist and other stakeholders.
  • Deep understanding of how organic and paid search strategies integrate to maximize ROI and enhance SEM performance.

    • Bonus Points
  • Google Analytics and Google Ads certifications.
  • Experience with A/B testing and user experience optimization to enhance on-page conversion rates.
  • Proficiency in scripting languages (e.g., JavaScript) for implementing advanced on-page SEO enhancements.
  • Prior experience with international or multilingual on-page SEO strategies.
  • Contributions to on-page SEO publications, blogs, or industry forums.
    • Compensation

    Competitive Salary
    Premium Medical, Dental, and Vision Coverage
    Paid Time Off (PTO): 15 Days
    401(k) Retirement Plan
    Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
    Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
    Gympass Membership - Access a wide range of gyms and training programs.
    Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
    Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Digital Content OptimizationConversion Rate OptimizationSearch Engine OptimizationGoogle AdsSEMrush (Software)Data AnalysisSchema MarkupA/B TestingLanding Page OptimizationScreaming Frog (Website Crawler)Technical AuditWeb EngineeringGoogle Search ConsoleSemi-Structured DataBehavioral AnalyticsPublication DesignInternational MarketingGoogle AnalyticsJavaScript (Programming Language)

    Other Skills

    • Analytical Thinking
    • Collaboration
    • Communication
    Are you interested?

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