Social Media Associate

Essential Job Function:        

• Execute posting schedules across all active social media platforms, ensuring timely and accurate delivery of content.
• Write compelling and on-brand copy for posts, captions, and replies to foster audience engagement.
• Actively monitor and engage with followers, responding to comments and messages to build community and enhance brand loyalty.
• Assist in creating and curating content that aligns with the brand voice, identity, and campaign objectives.
• Coordinate with the Brand Social Media Manager and Creative teams to ensure all content meets established standards and aligns with broader marketing strategies.
• Conduct research on social media trends, audience behavior, and competitive activity to help inform content creation and engagement tactics.
• Track and report on social media metrics, identifying areas for improvement and providing actionable recommendations.
• Support influencer and creator collaborations by coordinating assets, timelines, and deliverables.

Other Functions:

• Stay up-to-date with emerging social media platforms, tools, and trends to bring fresh and current ideas to the team.
• Apply brand consistency across all channels by following established guidelines and maintaining a cohesive aesthetic.
• Assist with internal requests for social media content to support retail promotions, events, or other marketing initiatives.
• Identify opportunities to enhance community engagement and grow social media audiences.

Minimum Qualifications: Knowledge/Skills/Abilities

• Experience managing social media accounts across platforms such as Instagram, Facebook, X, TikTok, and YouTube.
• Strong copywriting skills with the ability to craft engaging, audience-specific messaging.
• Familiarity with social media tools.
• Attention to detail and strong organizational skills, with the ability to manage multiple tasks effectively.
• A proactive approach to problem-solving and executing tasks independently.
• Excellent communication and collaboration skills.

Preferred Qualifications:     

• 2+ years of experience in social media marketing, content creation, or a related role.
• Basic knowledge of social media analytics tools and metrics.
• Exposure to influencer partnerships and/or content creation workflows.
• A creative mindset and enthusiasm for exploring new trends and tools.

Education & Experience:

A Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred. Equivalent experience in social media management or marketing will be considered.

Relevant Working Conditions & Physical Demands:                    

• Hearing: Ability to effectively communicate with co-workers, customers and vendors.
• Operate: Write, type and use the telephone, copier, and computer systems.
• Mobility: Occasionally move about inside the office to access file cabinets, office machinery, attend meetings, etc.
• Communicate: Ability to communicate information and ideas so others will understand.  Must be able to exchange accurate information in these situations.
• Exposed: Standard climate-controlled office setting

Salary Range: $40k-$50k