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Director of Product, Growth

extra holidays
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Expert & Leadership (>10 years)
Work from: 
United States

Offer summary

Qualifications:

8+ years in product management, At least 3 years in a leadership role, Proven success in growth-focused initiatives, Strong strategic thinking abilities.

Key responsabilities:

  • Define and communicate product growth strategy
  • Lead and mentor a team of Product Managers
ActiveCampaign logo
ActiveCampaign Large https://www.activecampaign.com/
1001 - 5000 Employees
About ActiveCampaign
ActiveCampaign is the leader in marketing automation, email marketing and CRM for businesses of all sizes and industries. Its powerful automation platform helps organizations in 170 countries grow by scaling and personalizing customer experiences. ActiveCampaign accelerates business growth by providing access to 925+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM to enable 1:1 experiences that connect across all channels and through the entire customer lifecycle. Over 70% of ActiveCampaign’s customers use its 900+ integrations, including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization, and is the Top Rated Email Marketing Software on TrustRadius. Start a free trial at ActiveCampaign.com.
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Job description

At ActiveCampaign, we empower small businesses to thrive by providing the tools they need to grow, connect, and deliver value to their customers. As part of our continued growth, we are seeking a strategic and innovative Director of Product - Growth to lead high-impact initiatives, drive collaboration with go-to-market (GTM) teams, and deliver measurable business outcomes.

As the Director of Product - Growth, you will lead and mentor a team of Product Managers, each responsible for a core area of growth: ACHQ (franchise offering), partner platform expansion, billing and monetization, and a PLG-focused experimental growth team.

Your role will involve setting the vision and strategy for these areas, fostering collaboration across teams, and driving the execution of roadmaps that unlock customer and business growth. This position demands a combination of strategic leadership, deep partnership with GTM teams, and a focus on delivering measurable results.

What your day could consist of:
  • Define and communicate the overarching product growth strategy, ensuring alignment with company objectives.
  • Partner closely with GTM teams, including sales, marketing, and customer success, to identify and capitalize on growth opportunities.
  • Lead, mentor, and develop a team of Product Managers, empowering them to fully own their respective areas.
  • Foster a collaborative, high-performing culture focused on innovation, accountability, and continuous learning.
  • Work closely with Commercial Director, Franchise Sales and guide the team in building and scaling the ACHQ franchise product, ensuring it meets the unique needs of franchise customers.
  • Work closely with VP, Partner Growth to align on partner growth strategy, defining roadmap and levers to unlock new revenue streams.
  • Work closely with the Pricing and Packaging leader to uncover pricing and packaging strategies that drive growth and are aligned with customer and market expectations.
  • Develop a clear view of the self-serve funnel in collaboration with sales, marketing, operations, and customer leadership. 
  • Establish success metrics across all focus areas and ensure the team tracks performance to drive continuous improvement.
  • Use data, market research, and customer feedback to inform strategies and prioritize investments.

    • What is needed:
  • 8+ years in product management, with at least 3 years in a leadership role.
  • Proven success driving growth-focused initiatives in areas such as partner platforms, billing/monetization, or PLG experimentation.
  • Experience partnering with GTM teams to deliver high-impact, cross-functional initiatives.
  • Strong strategic thinking with the ability to set and align teams around a clear vision.
  • Exceptional collaboration and communication skills, with the ability to influence and inspire cross-functional teams.
  • Analytical mindset with a focus on outcomes and the ability to translate data into actionable insights.
  • Demonstrated ability to lead, develop, and inspire high-performing teams.
  • Commitment to fostering a culture of innovation, ownership, and continuous learning.

    • Required profile

    Experience

    Level of experience: Expert & Leadership (>10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Product ManagementStrategic LeadershipUser FeedbackMarket ResearchGrowth StrategiesData AnalysisPricing StrategiesPackaging Design

    Other Skills

    • Collaboration
    • Analytical Thinking
    • Mentorship
    • Team Building
    • Communication
    Are you interested?

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