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We are seeking a Senior Marketing Manager, SEO Strategy. This person will be responsible for developing SEO strategies that increase traffic and improve ranking for Medicare Advantage, Medicare Supplemental, Individual, Family and Small Business. Our ideal candidate will possess a deep knowledge of SEO best practices and has experience working with strategy, analytics, engineering, product, and MarTech teams. Reporting to the Director of Paid and Organic Search, this person will have a pulse of industry trends and deep experience building strategies that maximize web traffic and increase consumer acquisition and engagement.
The Senior Marketing Manager, SEO can be based anywhere in the US.
What you’ll do:
- Develop and implement SEO strategies for all eHealth products and audiences to achieve performance goals and KPIs.
- Build and maintain annual and quarterly SEO strategic roadmap and corresponding forecasts.
- Demonstrate thought leadership by sharing the latest industry trends and translating them to actionable strategies.
- Analyze, track, forecast and report on SEO performance trends and key initiatives
- Conduct keyword research and analysis to identify high-priority keywords and content relevant to our audiences
- Oversee technical SEO initiatives, including website audits and troubleshooting technical issues that may impact search engine visibility.
- Collaborate with product, engineering and marketing to ensure SEO best practices are implemented
- Develop article briefs and partner with writers to create and implement content.
- Ensure content and channel executions are compliant.
- Demonstrate eHealth’s values in your behaviors, practices, and decisions.
What you’ll bring:
- 10+ years demonstrated experience with SEO strategy and execution, with a proven track record of success in driving growth.
- An in-depth understanding of the search engine ranking process as well as basic knowledge of HTML, PHP, CSS, JavaScript, and web standards
- Strong analytical acumen with experience in tools such as Tableau, Google Analytics, Google Search Console, Adobe Analytics, SEMrush, Conductor, etc…
- Experience with website management platforms (e.g., WordPress) with the ability to make updates and enhancements to website content and structure.
- Experience working collaboratively with cross functional partners at all levels and ability to clearly communicating technical messages to non-technical audiences.
- Strong organization and project management, with ability to set clear priorities.
- Experience and comfort working in an entrepreneurial environment, operating at a fast pace and fluid nature to adapt the changing needs of the consumer, the regulatory environment, and the business.
- Great communication skills, both written and verbal.
- Comfortable giving presentations and reporting data analysis to different audiences, including executive leaders.
- Bachelor’s degree.
Who you are:
- Consumer Obsessed. You have strong audience empathy, with a passion for delivering compelling value that drives behavior change.
- Critical, Strategic Thinker. You sort through the clutter to define the best path forward. You’re a creative problem solver, who uses excellent judgment.
- Achiever. You’re motivated to drive results. You are highly accountable, anticipating future needs and willing to adapt to changing priorities.
- Analytical. You use data to uncover new insights, opportunities and make decisions.
- Doer. You roll up your sleeves, dig in and chart the course to advance solutions.
- Clear Communicator. You are clear, concise, candid, and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights.
- Relationship Builder. You listen, partner and influence across decision makers with a high degree of professionalism.
- Detail-oriented. You give undivided attention to your campaigns to catch any errors or mistakes before deployment.
What we offer:
- Generous benefits include medical, dental and vision beginning on your first day of employment
- 401K with matching
- Tuition reimbursement
- Employee stock purchase program
- 12 company paid holidays and flexible time off (PTO for non-exempt)
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The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth’s total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees’ personal and professional wellness. For more information on our total rewards offerings, please visit our career site.
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Base Pay Range -$139,600 - $174,500
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eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.
