Freelance SEO Manager

Greenpark's continued success is dependent on the strength and depth of our valued long-term client relationships. 

Our clients trust us because we deliver Brand publishing, SEO Insight, Content Production and Paid Media Campaigns, with a can-do attitude and the tenacity it takes to make great work happen - and great work is common goal that fuels us all!  

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors. 

A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.  

Why the job exists 

• To help Greenpark deliver key projects through managing SEO activities for ranges of clients. 

• To improve the SEO offering of the wider SEO team 

• To support our Head of Search and Innovation APAC deliver larger projects;  

• Create an SEO ‘unit’ that can scale independently  

• Build a template for growth of SEO team long term 

• To create an SEO product offering, implement and track success measurement 

• To collaborate with our team of SEO, Data and Content experts  

• To integrate SEO/PPC campaigns and strategies 

What the job covers 

• Develop and execute SEO strategy across technical SEO, content (on-page), backlink strategy, etc.  

• Develop materials, templates processes and methodologies to deliver ‘world class’ SEO  

• Manage freelancers and juniors to deliver SEO tasks such as keyword research; 

• Deliver the unique Greenpark methodology in support of creating multi-market content at scale;  

• Support content teams to create and optimise assets that align with the SEO strategy; 

• Build capability and processes to monitor and report on SEO metrics and performance  

Responsibilities 

• Accountability of SEO initiatives, deliverables, timelines and performance optimization 

• Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan 

• Track performance and website issues on a regular basis using Analytics and other SEO Tools 

• Monitor and align goals with key SEO KPIs and customer engagement KPIs  

• Diligence in conducting keyword research and competitor analysis 

• Support account managers and communicate the impact of search marketing to clients  

• Support new business with proposals and market research 

• Formulate SEO data-driven content strategies for Greenpark clients; 

• Communicate SEO insights and expertise to clients;  

• Build out decks to support strategic search optimisation consulting;   

• Manage, create and summarise monthly SEO reports;  

• Support all SEO activity;  

• Manage internal linking and outreach tasks to further boost the site performance 

• Manage and validate SEO Specialists and freelancer outputs to meet highest standards; 

• Maintain a close watch over the new Google guidelines and updates 

• Review articles created for SEO quality assurance;  

• Recommend relevant content optimisations for best impact;   

• Supporting Head of Search and Managing Director APAC on new business requirements and larger projects; 

• When required, manage time and quality of freelancers and junior members of staff 

• Liaise with project management team to improve processes and resource management.  

• Involving in keyword selection and audience targeting 

• To log SEO timesheets regularly 
• Integrate SEO and PPC strategies for budget efficiencies and to boost performance