Technical Product Marketing Leader

About Maisa

maisa AI enables enterprises and developers to confidently delegate mission-critical tasks to Digital Workers and AI Agents. Our unique computational approach combines AI intelligence with proven chain of work execution, while continuously capturing and transforming enterprise know-how into reusable knowledge. This allows enterprises and developers to deploy AI agents that grow smarter through feedback and real-world usage, maintaining full traceability and accountability. As the evolution of RPA, our platform sets new standards for reliable and explainable enterprise automation and AI agentic services.

# Principal Product Marketing

## The Role

We're seeking an experienced individual contributor to develop and drive our product marketing and go-to-market strategy. This role combines technical depth with business acumen to reach enterprise decision-makers and technical buyers. While focused on enterprise sales, you'll bring a product-led growth mindset to our marketing approach. Reporting to the COO, you'll shape our market positioning and build our marketing capabilities through hands-on leadership.

## Key Responsibilities

• Drive enterprise-focused GTM strategy while incorporating PLG techniques to reach developers and technical decision makers
• Guide content and developer evangelism to build credibility within enterprise organizations
• Own product positioning and messaging strategy in the emerging Agentic AI and Digital Worker landscape
• Create compelling technical and business content that demonstrates how our platform's unique chain of work enables accountable AI agents
• Drive thought leadership across technical and enterprise audiences
• Lead content development and strategy, including technical documentation and business case studies
• Guide and mentor marketing team members while maintaining strong individual contribution
• Collaborate with sales on enablement materials and enterprise customer acquisition
• Manage relationships with external agencies and marketing resources
  
  

## Required Qualifications

• 5+ years of hands-on product marketing experience in enterprise B2B software
• Strong track record marketing to US enterprises and technical audiences
• Experience marketing developer platforms or technical products
• Deep understanding of AI Agents and enterprise automation market landscape
• Proven ability to translate complex technical concepts into business value
• Business proficiency in English; additional European languages a plus
• Experience working in fast-paced, founder-led environments
  
  

## Desired Qualities

• Self-starter with strong individual contributor mindset
• Fast learner who actively uses AI tools to enhance marketing capabilities
• Experience building personal brand and thought leadership on X and LinkedIn
• Understanding of Gen Z social media dynamics, particularly video shorts content strategies
• Strategic thinking balanced with hands-on execution
• Technical aptitude to understand and articulate complex concepts
• Experience with product-led and community-driven growth
• Comfort with ambiguity and rapid change
• Preference for flat organizations and direct impact over management layers
  
  

## What We Offer

• Opportunity to shape the future of accountable enterprise AI agents
• Competitive compensation package incl. seed stage ESOP program participation
• Flexible location (US or Europe)
• Flat organization focused on impact
• Work with cutting-edge computational AI technology
• Dynamic, experienced team of technical experts
  
  

maisa AI is an equal opportunity employer committed to building a diverse and inclusive team.