Senior Marketing Manager, Fusion

Department: Marketing 
Team: ISS Marketing
Location: London with hybrid working
Position type: Contractor (inside IR35) for 12 months 

About GSMA Fusion

GSMA Open Gateway is a framework of common network Application Programmable Interfaces (APIs) designed to provide universal access to operator networks for hyper-scalers, cloud providers, systems integrators and developers.  

GSMA Fusion is a new enterprise-focused, buyer-led initiative under Open Gateway focused on helping enterprises and industries voice what they need from connectivity providers to digitally transform their operations.

The GSMA created the Fusion programme in July 2024 with a soft launch at MWC Las Vegas in October 2024.  This programme focuses on outside-in demand generation bringing knowledge, insights and requirements from adjacent industry segments back to the telecommunications community.  For the most part industry segments do not have a good understanding of the capabilities of 5G networks and the potential impact network APIs can have in terms of Digital Transformation.  The Fusion programme is targeting 5 key industry segments in 2025:
1.    Finance, Insurance, Banking (Payment services and identity management)
2.    Automotive
3.    Aviation
4.    Manufacturing
5.    Media & Broadcast

What the hiring manager says
 

“The Senior Marketing Manager role is a key position in an exciting growth area where the focus is on engaging with new industry verticals, supporting market analysis, go-to-market, creating awareness, educating and creating leads for the programme. The marketing manager will need a broad skill-set and adaptability to support a rapidly evolving programme. The ability to manage digital marketing and events is key. Ultimately, the person who fills this role will be comfortable working without close supervision, collaborating across industries and focused on making an impact. They must be comfortable experimenting with new approaches and making informed decisions about next steps.” 
Justin Paul, Marketing Director – Open Gateway, ISS Marketing

About the Role

The Senior Marketing Manager role will be responsible for creating and implementing the tactical and marketing plans that support the GSMA Fusion programme activities, delivering engagement targets and programme OKRs. The role will require management of budgets, briefing and managing agencies to deliver key aspects of the programme. It will also require close support of the Fusion business development team supporting events, creating content and managing digital campaigns to create awareness and engagement. The ideal candidate will have a broad marketing skill-set and the ability to learn new skills. 

Responsibilities include but are not limited to: 
•    Implement plans: Implement comprehensive marketing plans aligned with the overall GSMA OKRs and GSMA Fusion specific OKRs
•    Content Creation: Support the Open Gateway content strategy to create awareness and drive engagement. Create and oversee the production of high-quality content such as speeches, social media posts, whitepapers, case studies, videos, and webinars.
•    Digital Marketing: Oversee digital marketing initiatives, including social media and email marketing. Manage and maintain the GSMA Fusion webpages (WordPress).
•    Events & Sponsorship: Support GSMA events collaborating with the immediate (Open Gateway) and wider team as well as external sponsors, speakers and stakeholders. Deliver engaging events & exhibition spaces that inspire & educate the target audience.
•    Third party events: Ensure GSMA presence at key target third party events, including generating speaker opportunities and managing presentations, booths and branding. 
•    Analytics and Reporting: Utilise marketing analytics tools to track key performance indicators (KPIs), measure the effectiveness of marketing, and provide regular reports and insights to stakeholders.
•    Budget & Agency Management: Manage the GSMA Fusion marketing budget, ensuring efficient allocation of resources and maximising ROI. Work effectively with third-party agencies to create high quality content to support the Fusion programme.

About You 
 

•    You are an energetic, focused, team player who collaborates and works well to meet OKRs and targets. You have a “we win as a team” mindset.
•    You are a B2B marketing generalist with experience of breaking into new markets with a background in telecoms or technology marketing.
•    You have a strong understanding of WordPress functionality including content management and updates. You have demonstrated experience in creating high-quality pitch decks using PowerPoint, as well as being proficient in using marketing automation platforms to plan, execute, and monitor marketing campaigns.
•    You have experience in organising B2B marketing events including roundtables and analyst briefings.
•    You have experience in creating, curating, and publishing thought leadership materials (blogs, articles, white papers, case studies). You have strong writing and editing skills with the ability to produce high-quality, engaging content.
•    You are experienced in using analytic & reporting tools tracking KPI’s with the ability to analyse performance data to measure the success of campaigns and identify areas for improvement.
•    You have managed budgets and have experience managing third-party agencies. 
•    You are a self-starter who works well with minimal supervision and who can turn a strategy into action.
•    You are a good communicator who can work collaboratively with people inside and outside the organisation to get things done and maintain positive relationships.
•    You are a problem solver who is willing to learn and utilise new skills to achieve your objectives.
•    Able to travel globally (occasionally). 
 

Contract type

Worker type

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.