Marketing Manager - EMEA

Description

Cynerio is a startup in the Healthcare cybersecurity field. We are on a mission to empower healthcare facilities with the control, foresight, and adaptability they need to proactively manage every connection - from medical and IoT devices to OT and IT systems - on their own terms. We equip hospitals with the means to accomplish real security while continuing to ensure patient safety, data confidentiality, and service continuity.

We are experiencing tremendous growth in the EMEA region, and this role offers a unique opportunity to be part of our exciting journey. At Cynerio, we foster a culture of collaboration, purpose, and innovation, empowering our team members to make a real impact.

About the Role: As the Marketing Manager for Germany, you will play a pivotal role in driving our marketing efforts in the region. Reporting directly to the VP of Marketing, you will have the autonomy and responsibility to shape and execute local marketing strategies, collaborate with partners, and localize content to resonate with the German market. This hands-on role is ideal for a seasoned marketing professional who thrives on creating impactful content, managing relationships, and delivering results. We welcome candidates with senior-level experience who are excited about taking on an individual contributor role with significant growth opportunities.

Key Responsibilities:

• Content Creation and Localization: Develop and localize a variety of content, including blog posts, whitepapers, social media content, video scripts, case studies, and newsletters, ensuring alignment with Cynerio’s brand voice and the needs of the German market.
• Partner Collaboration: Work closely with local reseller partners to create and execute joint marketing campaigns, ensuring alignment with their goals and strategies.
• Event Support: Occasionally travel to attend industry events, meet with partners, and participate in internal sales meetings to represent Cynerio and support marketing efforts.
• Campaign Execution: Manage and execute marketing campaigns, ensuring timely delivery and effectiveness.
• Relationship Management: Build and maintain strong relationships with local partners, vendors, and internal teams (designers, PR, product marketing, sales, and channel teams).
• Metrics and Reporting: Track and report on the performance of marketing initiatives, providing insights and recommendations for continuous improvement.

Requirements

You Have:

• Experience: at least 5 years in a marketing role, ideally in cybersecurity, healthcare, or a related field.
• Skills: Proficiency in HubSpot is required; experience with content creation, campaign management, and localization is essential.
• Language: Fluency in both English and German is mandatory.
• Personality Traits: Strong interpersonal skills, proactive attitude, and a collaborative mindset. You’re organized, detail-oriented, and thrive on building and managing relationships with partners and vendors.
• Work Style: Independent and self-motivated, with the ability to manage multiple projects simultaneously while maintaining high quality.
• Education: A degree in Marketing, Communications, or a related field is preferred but not mandatory.

How we can contribute to you?

What We Offer:

• Growth Opportunities: As the first marketing hire for the EMEA region, you will have the chance to shape our marketing strategy and grow your career as the team expands.
• Autonomy and Responsibility: Enjoy a high level of independence to make decisions and drive initiatives while collaborating closely with a global team.
• Culture of Collaboration: Join a supportive and purpose-driven team dedicated to improving patient care through innovative cybersecurity solutions.
• Cutting-Edge Industry: Work at the forefront of cybersecurity and healthcare technology, making a tangible impact on the safety and quality of patient care.
• Remote Flexibility: Work from the comfort of your home while engaging with global and local teams.