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Collaborate with the Content Manager and Senior Content Managers to develop a comprehensive content strategy for the High School Sports and/or College Sports vertical, aligned with the overall sports vertical strategy and different events throughout the season.
Monitor and achieve traffic targets set for various sources (Search, Social, Affiliate, etc.). Identify emerging market and content trends to diversify and keep content fresh and engaging for audiences.
Brainstorm and assign innovative topics, create data-driven content schedules, oversee and champion daily operations—train and onboard new writers, familiarizing them with Sportskeeda's tools, processes, and editorial guidelines.
Co-manage the content team, ensuring efficient workflow, meeting daily quotas, and addressing any issues quickly.
Streamline operations to meet content business goals, such as increasing website visits, ad impressions, and revenue for the assigned sports vertical.
Take full ownership of daily content execution for your vertical. Build and maintain content repositories, creating new buckets as and when needed.
Track internal content performance metrics for the respective vertical(s) (average turnaround time, first-to-market, etc.) and identify areas for improvement.
Stay up-to-date on the latest NCAA and High School Sports storylines, crafting SEO-friendly headlines and social-friendly quotes while adhering to Sportskeeda's editorial standards.
Share insights from daily competitor monitoring, identify content gaps, and work with the Content Manager & the Senior Content Managers to address them.
Assist Content Managers in recruiting and building YOUR own team.
Proven experience in content management or similar role in the sports industry (preferably US sports)
Strong understanding of the US sports market and the key sports involved (NBA/NFL/NCAA)
Proven ability to manage and prioritize multiple tasks simultaneously
A strong analytical and data-driven approach to content creation
Excellent written and verbal communication skills with a passion for creating engaging sports content
Experience with Search Engine Optimization (SEO) best practices
Experience working in a fast-paced, deadline-driven environment
Familiarity with content management systems (CMS) and content creation tools
Excellent organizational, and documentation skills and the ability to manage multiple tasks simultaneously about the dynamic nature of the job and the industry
Ability to lead and motivate a team
A good sense of humor, communication skills, and a sense of empathy - should be able to work with a team that has people from different nationalities, ethnicities, and backgrounds
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