Digital Content Strategist

Department Overview:

The education digital content strategist supports the OHSU Office of the Provost's goals to increase and improve learner enrollment through data-driven and authentic storytelling. This role reports to the digital content manager as part of the Brand Strategy and Marketing team, and dotted-line reports to the Vice Provost of Educational Improvement and Innovation

Function/Duties of Position:

The education digital content strategist supports the OHSU Office of the Provost’s goals to increase and improve learner enrollment through data-driven and authentic storytelling. This role reports to the digital content manager as part of the Brand Strategy and Marketing team, and dotted-line reports to the Vice Provost of Educational Improvement and Innovation.

 

We are looking for a digital-first content leader to create and enhance the digital user experience of prospective students, their families, alumni, prospective faculty and staff and the public at large. The role is to develop digital content strategies for the website and other channels, and to develop, write and edit rigorously accurate content to support strategic goals.

 

The primary focus is gathering information and writing, editing, condensing and updating informational content related to education on OHSU’s website. The strategist will:

• Perform content research, including auditing existing content and analyzing audience needs and competitor sites to find content gaps.
• Work with subject matter experts to gain a detailed understanding of OHSU education programs and support services, and what makes us stand out.
• Develop strategies and solutions that meet audience needs and the Office of the Provost’s learner enrollment goals.
• Write clear and engaging copy that achieves measurable goals.
• Incorporate optimization best practices into content.

Other duties include:

• Help discover, understand, develop and guide strategic goals at a variety of levels across the education mission.
• Develop strategies and content to support these goals in collaboration with a small, cross-disciplinary team and other colleagues.
• Represent the Brand Strategy and Marketing team and the Office of the Provost in a positive and proactive manner to a variety of internal OHSU customer groups.

The critical skills we seek are exceptional writing and editing skills, including the ability to distill complex information into crisp, engaging copy. Experience doing this work in a higher education setting is preferred.

Required Qualifications:

• Bachelor’s degree in communications, journalism or related field OR equivalent combination of education and experience.
• Minimum of 5 years professional communications experience writing and developing content strategy.

• Demonstrated experience writing and creating excellent content strategy and sharing in relevant digital channels.

• Evidence of the ability to attract and serve online audiences to achieve measurable goals.

• Proficiency with the internet and all mainstream browsers.

• Experience managing multiple projects and prioritizing customer demands in a fast-paced environment.

•  Demonstrated understanding of content strategy, digital strategy and content marketing, both in theory and in practical contexts.

• Writing crisp, rigorously accurate copy.

• Smartly editing and condensing copy.

• Gathering information, including through interviews and in-depth research.

• Translating complicated information into plain, engaging language.

• Creating compelling content for a digital audience.

• Working collaboratively and with grace, patience and persistence on small and large teams in a complex organization.

• Writing a variety of content types, and writing in a variety of voices for different purposes and different audiences.

• Expertise in content strategy philosophies and methods.

• Understanding of analytics and SEO concepts, and experience creating content to support SEO and user experience.

• Familiarity with digital engagement and writing for digital and mobile audiences.

• Ability to track, measure and report on content performance.

• Excellent oral and written communication skills.

Preferred Qualifications:

• Coursework in digital marketing, content strategy and/or content marketing.

• Professional experience in a higher education setting.

• Direct experience editing website content with an enterprise content management system.

• Experience with the Drupal content management system.

• Ability to track, measure and report on content performance.

All are welcome: Oregon Health & Science University values a diverse and culturally competent workforce. We are proud of our commitment to being an equal opportunity, affirmative action organization that does not discriminate against applicants on the basis of any protected class status, including disability status and protected veteran status. Individuals with diverse backgrounds and those who promote diversity and a culture of inclusion are encouraged to apply. To request reasonable accommodation contact the Affirmative Action and Equal Opportunity Department at 503-494-5148 or aaeo@ohsu.edu.