Web & Digital Content Manager

Why You Should Work With Us::

Arizona College of Nursing is a rapidly growing, nursing school that transforms people’s lives by preparing them for careers in nursing and improving communities through the care its graduates provide. As a leading nurse educator, Arizona College of Nursing offers students the opportunity to earn a bachelor’s in nursing in 3 years or less with qualified transfer credits. Our quality nursing curriculum prepares students for an in-demand career to help communities overcome the chronic, well-known, and increasing nursing shortage. Through the execution of a targeted growth strategy, the college plans to meet the growing demand for nurses by launching campuses in markets where bachelor’s prepared nurses are needed.

Putting students first, we are dedicated to providing students with an exceptional education in growing healthcare fields; teaching them relevant, required skills for today and the future. Our culture is positive, supportive, and collaborative. As a team, we continually embrace our core values:

Passion: We love helping others succeed.
Excellence: We strive to be the best.
Adaptability: We learn, in part by trying new ideas.
Accountability: We own our results.
Integrity: We do the right thing.

The Web & Digital Content Manager for Arizona College of Nursing will intake and implement website content updates, support our web strategy, and assist with UI modifications across our primary web properties. Under the direction of the Web Product Manager, this role works collaboratively with other marketing roles to implement our SEO strategy and reach our larger business goals. Successful candidates will have a proven track record of website content management and strategy focused on organic search performance and conversion.

Essential Duties:

• Review new requests for website updates, set timelines, implement updates in the CMS, and communicate with requestors on the status of the requests
• Ensure that all new content is approved through proper channels, meets brand standards, and is optimized for web performance and accessibility standards
• Proactively identify and implement improvements and updates to information on the website
• Maintain content calendar and assist with reviewing content for accuracy
• Communicate with faculty, departments, and marketing teams to gather needed content
• Interface with SEO and analytics tracking platforms to validate content performance
• Ensure all business and local listing data is accurate and updated
• Test web forms and marketing systems regularly to ensure proper functionality
• Identify opportunities to leverage A/B testing and user research for optimization

At Arizona College of Nursing, we believe in a collaborative approach where all colleagues work together towards our shared goals. It's important to note that this list doesn't cover everything you'll be asked to do or need to do. We value adaptability and flexibility as we grow and evolve as an organization.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the knowledge, skill, and/or ability required.

Must Have:

• Bachelor’s degree in a related field or equivalent experience required
• A minimum of 2 years of hands-on experience editing with WordPress CMS and Gutenberg
• Experience reviewing, formatting, and publishing web content using industry best practices
• Experience prioritizing and managing requests across a large organization
• Basic knowledge of HTML and CSS for troubleshooting and editing styles
• Experience with Google Analytics and Looker Studio
• Experience with tools for image resizing and optimization for web (e.g. Adobe CS or similar)
• Knowledge of UI principles and best practices for desktop and mobile websites
• Excellent communication skills. (Ability to effectively communicate with a variety of stakeholders to clarify requested updates or request specific media)

Nice to Have:

• Some experience in writing and editing content for the web
• Experience with structured data implementation and information architecture