Senior Conversion Rate Optimization (CRO) Specialist

Description

CapsLock builds exceptional marketing solutions for large partners in the home improvement industry. We don’t just advertise our clients’ products or services - we build long-term marketing solutions within the context of permanent partnerships.

Our people are the backbone of everything we do and are our most valuable asset. Our business model demands top talent across the board, and we aim to create conditions that attract and retain the best individuals globally.

We are looking for an energetic Senior Conversion Rate Optimization (CRO) Specialist focusing on demand-generation digital marketing to join our CRO team.

The Senior Conversion Rate Optimization (CRO) Specialist will work with the marketing team in deep collaboration with IT, Media Buying, and Data Analysts to launch and continuously optimize landing pages, implement customer & industry insights, historical trends, and published content to develop and execute innovative marketing ideas that deliver results aligned to key business objectives. 

The ideal candidate is a detail-oriented and creative individual with excellent project management skills and extensive knowledge of consumer behavior. 

Primary Responsibilities: 

• Create and develop effective demand-generation sales funnels, including landing page mockups, by leveraging customer and product usage data and tools;
• Consistently seek and share innovative ways to improve page conversion rate;
• Execute A/B testing of Landing pages and Thank You pages to drive a noticeable impact on overall conversion rates;
• Monitor and report on the performance and efficiency of marketing approaches against well-defined KPIs;
• Lead market research and analyze market trends and consumer behavior to identify new marketing opportunities within existing clients’ solutions;
• Implement and monitor tagging on Google Analytics with the help of the IT team;
• Analyze consumer behavior data with the help of Hotjar and AI applications;
• Collect and analyze data and identify trends and insights for further page improvement;
• Employ a deep understanding of marketing approaches working with creative content for cold traffic. Basic photo/video editing skills are required;
• Champion and adhere to all of Lavin’s best practices and stay on top of the latest changes to existing business models and client needs;
• Pioneer the development of chatbot strategies for landing pages and Facebook ads;
• Create and develop follow-up email strategies to increase overall conversion and set rates;
• Write dynamic and potent content in partnership with copywriting staff.

Requirements

Qualifications:

• 3+ years of conversion rate optimization experience;
• Experience working with Google Analytics, HotJar, CrazyEgg, etc.;
• Experience in developing content writing strategy;
• Extensive knowledge of performing A/B testing;
• Ability to analyze qualitative and quantitative data to make informed decisions about site optimization;
• Strong Project Management skills;
• Minimum B2 English language level required.