Conversion Optimization Analyst (Remote Canada)

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the Director of CRO and plays a crucial role in shaping and executing high-impact, data-driven strategies to enhance advertising, landing page and website conversion rates within our CRO service line. 

Passionate about using data to drive business growth, you will work directly with our enterprise SaaS clients, running point on creating custom strategies, executing CRO deliverables, demonstrating strategic leadership, and bringing expert knowledge in conversion rate optimization. Using a strong analytical mindset and proven methodologies, you will continuously refine our processes and ensure best-in-class performance for each client, positioning our team as true CRO leaders, consistently delivering high-performing strategies that drive results.

*This role is titled CRO Strategist internally*

Roles & Responsibilities

• Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates

• Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals

• Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses

• Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO

• Conduct CRO audits to assess clients’ strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions

• Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience,  journey mapping, increasing demos held and form fills)

• Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity

• Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and  presenting strategies and impact to potential clients with confidence and clarity

• Drive cross-sells, upsells and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps and Startup teams to bring CRO strategy into the full service client mix

• Travel to visit clients approximately once per year, per client or as needed

What You Offer

• 5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus)

• Ability to develop strategies to enhance a client’s CRO, by understanding their business, their traffic, and their overall marketing goals.

• Equal parts competitive and curious; you’re a true problem-solver with proven success in leading strategic CRO initiatives with measurable conversion improvements

• Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs

• Knowledge and experience with design-related softwares including, but not limited to Figma, Adobe Creative Suite, Unbounce, Webflow

• Expertise with A/B and multivariate testing  to analyze campaign performance data using CRO tools (e.g., Google Optimize, Optimizely, VWO, Adobe Target, Convert.com), research tools (e.g., Hotjar, Fullstory), web analytics (GA4, Adobe Analytics), heat mapping (Crazy Egg) and reporting and dashboarding (Looker Studio) to make data-driven decisions and optimize campaign performance

• Able to Identify new CRO growth opportunities for clients by analyzing existing messaging and copy, audits, and data/traffic analysis and communicating complex findings into clear, data-driven narratives

• Active participant in CRO thought leadership, conferences, and networking events, staying up-to-date on innovations and best practices in CRO and digital optimization

What Success Looks Like

• You encompass our core values through every interaction; internally and externally

• Effectively manage multiple  mid-tier and enterprise accounts

• Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores

• Build client trust and relationships that create consistent renewals

• Cross-sell services that align with client goals and objectives

• Clearly communicate results with client point of contact and executives

• Exceptional decision making, as it relates to strategic direction for accounts

What We Offer

• 🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

• Benefits to Support the Whole Person:

  • 🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace

  • 💪  Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

  • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

  • 💰 Financial - Traditional and Roth 401(k) with a 3% company match

  • 🌟  Bonus - Annual bonus based on tenure, which scales in total amount over time

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1