Project Manager - Event Technology

Crawford Group (www.crawfordgroup.com) is seeking a Project Manager - Event Technology to join our client's team. The ideal candidate has a shown grasp of how front-end customer digital event experiences influence back-end data requirements and technology capabilities, and vice versa. The candidate has the ability and experiences in connecting the dots across customer journey analytics, web personalization & optimization, content management, digital technology enablement, digital events solutions and data requirements to identify where to develop needed capabilities. These are components that need to come together to enable a scalable ecosystem that delivers relevant and engagement customer experiences for digital events.

About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

Responsibilities:

• Discover, define, drive, and execute internal digital events product vision, strategy, requirements, and roadmap based on data, customer insights, and industry standard methodologies
• Be the focal point partnering with internal customers to identify problems and define goals, set priorities and lead a backlog of features, work with engineering, design, and QE to meet those requirements
• Build business cases clearly stating the impact and value of proposed initiatives
• Work with Experience Designers on customer journeys, UX flows, and product designs
• Transform requirements into feature specs / user stories including story acceptance criteria for the engineering team
• Act as a product owner as part of scrum/agile process by addressing ambiguity and change in the product backlog
• Proactively identify, prioritize and drive resolution to project issues
• Prepare for business reviews, financial analysis & forecasting
• Assess new digital event market opportunities and strategic areas of growth

Qualifications:

• 5 to 8 years of product management experience, some of which is digital marketing related
• Hardworking, creative and innovative demeanor
• Ability to transform business challenges into detailed product requirements, writing functional specs and user stories
• Experience with sophisticated problem spaces and an ability to handle open-ended design projects that may be ambiguous or ill-defined
• Results driven, attention to detail and follow-through, and ability to work efficiently at all levels within the organization and with partners
• Well-versed in defining roadmaps and delivering with teams that employ agile software development methodologies
• Analytical abilities to test hypotheses and sort through uncertain options to make compelling recommendations
• Ability to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to the organization to gain support for recommendations
• Ability to lead issue resolution and mitigate risk on the product roadmap
• Experience working with other geographic locations and familiar with regional needs
• Understanding of web design and optimization, digital marketing technologies, digital events technologies (Rainfocus, Intellum, On24), web content management systems (AEM), marketing data and analytics. Knowledge of Adobe’s Experience Cloud offering is a plus
• BA/BS degree in a technical field (CS, EE, or similar). MS or MBA a plus

Location: Remote, must be located on the East Coast of the United States

Duration: Consulting

Rate: $2,600/weekly W-2 consultant of Crawford Group; benefits available (Our salary ranges are determined based on skills, experience and location)

Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.