Senior Director, Licensing

Location(s):

City/Cities:

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Relocation Provided:

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Job Description Summary:

Please note: This is not a Remote role and will require the incumbent to be based in the country where the person is located and hired and follow a hybrid work schedule. This is a People Leader role.

The position leads the global licensing business for the territory and is responsible for setting strategic direction for the territory and executing multi-million-dollar licensing deals across a diverse range of lifestyle categories for Coca-Cola and 11 other billion dollar brands.  The role is ultimately responsible for delivering retail sales across the territory through strategic licensing partnerships. 

What You’ll Do for Us 

• Collaborates with TCCC global and local Brand in the Operating Units (OUs) to develop consumer-centric strategies and business plans utilizing brand and category knowledge and insights. Directs prioritization of brand, category, channel and market expansion plans. Ultimately, delivers both short and long-term growth as well as channel penetration.

• Leads communication with Bottlers, Business Units, Customers, Licensees and Strategic Asset Owners (e.g., FIFA, Olympics, etc.) to identify opportunities and drive growth of the licensing business in the territory.  Manages key customer pitches and routinely interfaces with Brand Leadership Teams across the territory.

• Leads complex and unusual deal negotiations and coaches’ team and agency partners to execute day-to-day deals. Expected to perform at a fast pace and reach agreement with complex deal structures through contract negotiations among global, regional and local entities involving multiple parties as well as Retailers, Manufacturers, Brand Collaborators and other global organizations. Accountable for supplier performance including innovation, product development and commercial execution. 

• Provides leadership, coaching and direction to a team of internal employees and external agencies who support the Company’s licensing business to improve performance and, ultimately, achieve business objectives.

• Routinely reviews complex business issues and identifies new approaches to reach successful outcomes.  Position is required to assess risk and opportunity as it relates to financial return, brand value, customer impact, design capabilities, and determine the best course forward. 

• Utilizes data and analysis to leverage insights and trends to identify key issues and opportunities for profitable business growth.

• Analyze sales, identify new revenue streams and align resources against opportunities.

• Builds and manages long term relationship with licensees. Disseminates corporate and brand marketing direction, strategies and priorities to licensing partners.  Leads annual business planning with licensees.

• Consolidates and analyzes global licensing royalty revenue and sales performance.  Tracks and measures execution of the business plan, identifies potential shortfalls, develops contingency and recovery plans. Ultimately responsible and accountable for short and long-term results of the licensing business in the territories.

Qualifications & Requirements: 

• Strong presenting, persuading and negotiating skills

• Exceptional collaboration and relationship-building skills

• Strong communication skills (written, oral, and presentation)

• Ability to facilitate and accelerate value-based business relationships

• Above average analytical skills, strong systematic and numeric capability with an understanding of retail, agency and partner financial levers and related accounting practices.

• Highly result oriented and able to work in a fast-paced, growth-oriented environment

• Maintain a strong pulse on digital and lifestyle category trends

• Proven track record of successful licensing deals and brand expansion in market.

• Position requires diverse experience in Licensing, Marketing, and Retail to fully understand product development cycles, materials and manufacturing practices to effectively lead the business and understand financial impact. 

• Bachelor’s Degree from an accredited college/university or equivalent work-related experience

• Minimum of 10 years of experience in licensing, brand management, and strategic planning, with a focus on the territory.

• Proficiency in Microsoft Office Suite and familiarity with licensing software tools.

Preferred Qualifications:

• Experience managing international licensing programs and multi-country operations.

• Deep understanding of legal and regulatory aspects of licensing in the territory.

• Strong network within the licensing and retail community in the territories.

What can help you be successful in the role?

Growth Behavior:

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.

• Smart Risk: Makes bold decisions/recommendations.

• Externally Focused: Understands the upstream and downstream implications of his/her work.

• Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.

• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

• Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.

• Collaborate with the System, Customers and Key Stakeholders

• Develops Self and Others: Develop self and support others' development to achieve their full potential.

• Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

What We Can Do For You 

• Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.

• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.

• International Experience: Become part of international projects and work along multicultural teams, through our global network.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.