Job Description
ABOUT THE ROLE AND OUR TEAM:
The Knot Worldwide is looking for a Senior Manager with 8+ years of experience to develop and execute marketing automation programs that create meaningful connections and build loyalty with consumers. This Sr. Manager will manage B2C email and mobile communications (SMS & app) for multiple wedding brands (The Knot and WeddingWire). Using data to guide decisions, this person will set up the testing agenda to continuously evolve the program and improve performance. The right candidate will be hands-on in the marketing platform (Salesforce Marketing Cloud) and needs to have the technical capacity to modify HTML email code, develop templates, segment data (SQL), and set up tracking for proper attribution. This role is a great fit for someone with a marketing mindset who has the technical know-how to create sophisticated personalized communications.
RESPONSIBILITIES:
- Engage users and drive value. In partnership with stakeholders, develop and build email and mobile journeys that engage consumers and increase customer lifetime value. Goals include driving leads to marketplace vendors, creating registries, publishing wedding websites, and placing stationery orders.
- Continuous improvement. Identify new opportunities to improve audience segmentation, content, timing, and frequency. Conduct testing including subject lines, email copy, layouts and CTAs that improve conversion. Manage a structured and documented testing plan to continually improve performance.
- Build and execute. Manage the daily set-up of one-time and automated email campaigns, content and message optimization, mobile-responsive email template creation & editing (HTML), list segmentation, deployment, and reporting within the Salesforce Marketing Cloud platform.
- Create a personalized experience. Identify opportunities to create a more personalized experience based on available data. Use dynamic content (AMPScript) to create personalized email and push messages.
- Collaborate across teams. Collaborate with the internal design team to create visually compelling templates and graphics that support email best practices.
- Deliver a great inbox experience. Ensure cross-browser/email client compatibility through testing tools such as Litmus.
- Create delightful mobile experiences. Ensure we think holistically about our mobile app and sms messaging strategies for a holistic consumer experience that is designed to delight our users and create business value.
- Monitor deliverability. Monitor IP performance and inbox placement using ReturnPath tools and take corrective action to improve IP/domain reputation and deliverability as needed.
- Reporting. Create performance reports including data from Google Analytics, Salesforce Marketing Cloud and internal databases to analyze campaign performance, provide performance transparency to stakeholders, and drive actionable recommendations.
- Data integrations. Partner with the Data team to integrate data sources needed to support email campaigns.
- Be a resource and drive channel innovation. Serves as subject matter expert on platform capabilities, automation processes, customer lifecycle development, deliverability and email marketing best practices. Keep up with evolving platform and industry changes and proactively implement to support goals.
SUCCESSFUL CRM MANAGER CANDIDATES HAVE:
- 5+ years of hands-on experience executing high-volume B2C email campaigns
- Well-versed in all aspects of business intelligence, marketing analytics and ecommerce analytics and deep experience with applying analytics to digital commerce or digital marketing.
- Experience managing large-scale projects
- Experience using Salesforce Marketing Cloud (preferred) or an enterprise-level marketing automation platform
- Expertise in email best practices, deliverability and CAN-SPAM regulations
- Solid knowledge of HTML/CSS coding for email and responsive design best practices
- Understanding of relational databases and basic SQL skills
- Experience with A/B testing methodologies
- Experience managing large-scale projects
- Must exhibit strong verbal, interpersonal, and written communication skills
- Excellent team player with strong collaborative skills with the ability to work cross-functionally
- Ability to anticipate needs, innovate, and flourish in a fast-paced, global environment
About Us
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
WHAT WE LOVE ABOUT YOU:
- You Dream Big. You iterate and experiment to drive innovation.
- You Love Our Users. You keep our global community at the center of everything you do.
- You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
- You Hustle Every Day. You favor urgency and own your outcomes.
- You Win Together. People are at the heart of our success and you play as a team.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C.
We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company’s headquarters in Chevy Chase, MD.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
About The Team
WHAT WE DO MATTERS:
Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.
