Sales & Marketing Specialist

This is a remote position.

• Identify and pursue new sales opportunities, including residential, commercial, and specialty accounts.
  
• Build and maintain client relationships to foster repeat business and referrals.
  
• Conduct sales presentations and consultations, understanding client needs and proposing appropriate service solutions.
  
• Maintain up-to-date records in CRM of interactions, leads, conversions, and client communications.
  
• Collaborate with the service team to ensure quality assurance and customer satisfaction.
  
• Track and report on sales metrics such as Gross Margin, New Customer Commission, and Quarterly Growth to assess performance and set future goals.
  

• Develop and execute digital and traditional marketing campaigns (email marketing, social media, local advertising, SEO, etc.) to generate leads and strengthen the brand presence.
  
• Collaborate with the team on strategies to promote the company's unique value, seasonal offerings, and service excellence.
  
• Manage and grow our online reputation and engagement on review sites, with an emphasis on encouraging and maintaining high-quality Google reviews.
  
• Coordinate local sponsorships, community events, or other PR activities that enhance brand visibility and community involvement.
  
• Research and analyze competitors, market trends, and customer preferences to ensure our services remain relevant and competitive.
  
• Provide performance reports on marketing campaigns, customer acquisition costs, and ROI.
  

Requirements

• Experience:  2+ years in sales and marketing, preferably within a service industry.
  
• Skills:  Excellent communication and negotiation skills; proficiency with CRM software, digital marketing platforms, and basic design tools (Canva, Adobe, etc.).
  
• Knowledge:  Understanding of sales metrics and experience with performance-based compensation (experience in Gross Margin and Year-To-Date Growth metrics is a plus).
  
• Education:  Bachelor’s degree in Marketing, Business, or a related field preferred.
  
• Ability to work independently, set priorities, and handle multiple tasks in a fast-paced environment.
  

Key Competencies

• Customer-Oriented:  Focused on understanding and meeting client needs with solutions that drive customer satisfaction and loyalty.
  
• Goal-Driven:  Motivated to exceed sales targets and achieve growth metrics.
  
• Innovative Thinker:  Ability to creatively market services and find new sales opportunities.
  
• Collaborative:  Works well with the team to align sales and service for the best client experience.