Yahoo Finance is the world’s #1 finance destination, empowering investors with news, information, and tools to make financial decisions with confidence. Trusted by over 150M visitors globally each month, representing over $20 trillion dollars in investable assets, Yahoo Finance delivers high-quality real-time market data across desktop, mobile, and streaming platforms. With breaking news from thousands of sources, original editorial perspectives, objective analyst ratings and research, analytical charts and technical tools, personalized mobile alerts, and much more, Yahoo Finance equips investors with knowledge and insights to achieve financial freedom and greater prosperity.
Yahoo is looking for a Brand Sales Strategy Manager to support its direct ad sales business on Yahoo. You are a:
Problem Solver: You have a deep passion for solving brand challenges through creative and innovative solutions. You inspire others to think outside the box and foster a collaborative culture.
Storyteller: With a love for storytelling, you aim to craft compelling narratives that resonate. You stay attuned to cultural trends and can weave them into engaging content.
Client-Centric: You possess a strong ability to align creative ideas with client KPIs and measurable business outcomes, ensuring that every project delivers value.
Innovative Thinker: You challenge the status quo by asking, “What if we…?” This mindset enables you to collaborate effectively with Editorial Content and Product teams, balancing creative integrity with business needs.
Self-Starter: You take the initiative to identify opportunities and ‘connect the dots’ within the organization, driving efforts that align with business priorities.
Key Responsibilities:
Collaborative Innovation: Work closely with the Yahoo Ads team to develop new content and product ideas that align with sponsorship goals.
Creative Strategy/Pitch Development: Lead the strategy and creation of responses to RFPs, RFIs, and proactive requests, focusing on editorial sponsorships, high-impact media solutions, and branded content across multiple formats (written, video, audio, shoppable, and immersive). Develop clear, concise, and visually engaging pitch materials that effectively communicate insights and the value proposition to clients.
Client Partnership: Collaborate with Sales to understand clients’ KPIs and identify effective, on-brand solutions that meet their objectives.
Marketplace Insights: Bring valuable feedback from the marketplace to the Yahoo Ads teams to innovate on products, packaging, content, and advertiser solutions, ensuring Yahoo is a top-tier partner.
Executional Expertise: Partner with internal teams, including programming, development, talent, and production, to execute integrated programs across diverse client categories (CPG, retail, entertainment, tech, auto).
Distribution and Promotion: Understand and implement effective distribution and promotion strategies, ensuring alignment with client KPIs and content performance.
Engaging Presentations: Captivate media and content decision-makers by bringing ideas and strategic concepts to life, facilitating real-time brainstorming sessions with clients.
Client Service Excellence: Provide exceptional client service from the initial pitch through campaign execution, wrap-up, and renewal.
Qualifications:
5-7 years of sales strategy experience at a media company, agency or brand with direct experience in financial services
A strong understanding of content marketing and distribution best-practices across all digital formats and social channels
Experience pitching high-level concepts and gaining buy-in from both internal stakeholders and clients
Ability to leverage research and insights to successfully reinforce client strategy
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.
The compensation for this position ranges from $130,500.00 - $271,875.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.
