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Manager, Lifecycle Marketing

unlimited holidays - extra parental leave

Remote:

Full Remote

Contract:

Full time

Salary:

95 - 120K yearly

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor’s Degree, 5+ years of CRM experience, Experience with email service providers, Strong organizational and prioritization skills, Analytical thinker with data-driven marketing experience.

Key responsabilities:

Execute acquisition and retention-focused CRM initiatives
Maintain customer journey maps for weight management
Conduct A/B tests and analyze results
Ensure high quality implementation and testing of campaigns
Collaborate with CRM leads across business verticals

hims & hers Health, Sport, Wellness & Fitness SME https://www.forhims.com/

501 - 1000 Employees

See more hims & hers offers

Job description

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

We’re looking for a Lifecycle Marketing Manager to join our growing CRM team. You’ll report to the Sr. CRM Manager and partner with cross functional stakeholders to build and execute acquisition CRM programs. This person will manage the day-to-day, hands-on creation, implementation and optimization of acquisition and retention-focused email, SMS and push notification campaigns for the Weight Management Category. The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the (potential) customer, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world class CRM program for our newest category.

You Will:

Own execution of acquisition and retention-focused CRM initiatives for weight management category, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting
Maintain customer journey maps for weight management communication journey and ensure maps are regularly updated to reflect current state of live flows
Continuously conduct A/B tests and analyze results to garner insights to improve engagement, optimize for key revenue drivers, and customer acquisition, especially in always-on triggered programs (flows)
Ensure high quality and error-free implementation, testing and QA of email marketing campaigns
Partner with CRM leads for other business verticals, including Hair, Sexual Health, and Mental Health, to uncover cross-vertical opportunities and maximum production efficiency

You Have:

Bachelor’s Degree
5+years experience in CRM & Lifecycle, subscription experience a plus
Hands-on experience with Braze, Iterable, Marketo or similar ESP
Excellent organizational and prioritization skills, and attention to detail.
Strong campaign management and problem solving skills
Analytical thinker with experience in data-driven marketing
Ability to drive experimentation focused on core success metrics
Knowledge of HTML, CSS and email client basics
Experience managing robust testing roadmaps
Ability to communicate the benefits of strategies to business audiences of all levels
Experience driving multiple projects and prioritizing in a fast-paced environment
Eagerness to be hands-on and proactive
Strong desire and curiosity to learn
In-depth understanding of the healthcare, wellness, or CPG industry a plus
Knowledge of FDA & HIPAA regulations a plus

Our Benefits (there are more but here are some highlights):

Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
Employee discounts on hims & hers & Apostrophe online products
401k benefits with employer matching contribution
Offsite team retreats

#LI-Remote

Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.

The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.

Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors.

An estimate of the current salary range is

$95,000—$120,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information.