Marketing Specialist

Value Proposition:

Our values define us and our culture inspires us to change lives for the better. Our employees are the heart and soul of our company, and every success we experience begins with them. Together we are committed to making a positive impact in our local communities. We champion a culture of continuous learning, work-life integration, and inclusion. We promote a digitally enabled work environment to continuously enhance the experience of our employees and customers.

Overview:

Must be located in PA, NJ, MD, VA, or DE with the ability to travel to our headquarters location in Lancaster, PA

 

The primary responsibility of the Marketing Specialist is to partner with lines of business (Consumer, Business and Commercial Banking, Wealth Advisory) in marketing program development and execution. The Marketing Specialist will collaborate with internal clients and marketing colleagues to ensure timely completion and to confirm the technical execution meets stated business objectives.

Responsibilities:

• Manage and monitor current marketing journey and trigger programs while developing new programs in conjunction with Marketing Analytics and Demand Generation teams. Provide feedback to Marketing team, as needed.
• Build strong professional relationships with business line partners, product management and sales teams to understand their business goals and objectives and develop marketing programs in support of and in alignment with those goals. Work collaboratively to gain agreement in approach and work with internal marketing team to shape the marketing deliverables.
• Analyze marketing data provided by Analytics team to identify patterns or trends resulting from outcomes of marketing programs, and integrate findings to draw conclusions, generate insights and make recommendations for improved campaign performance.
• Suggest and confirm target audience criteria and ensure compliance with regulations.
• Possess and maintain broad and proficient knowledge of current marketing communication channels/tactics (digital and traditional) to develop omni-channel approaches.

 

Additional Responsibilities

• May outline and deliver marketing content for sales team use.
• May collaborate/coordinate with external marketing agencies/consultants and service providers to deliver timely campaign execution.

Qualifications:

Education

Bachelor Degree or the equivalent experience. Specialty: Marketing, Business, or other applicable. (Required)

Required Experience

3 or more years marketing experience as a member of a marketing team or an agency.

2 or more years financial services/banking experience. 

 Other Duties as Assigned by Manager:

This role may perform other job duties as assigned by the manager. Each employee of the Organization, regardless of position, is accountable for reading, understanding and acting on the contents of all Company-assigned and/or job related Compliance Programs, regulations and policies and procedures, as well as ensure that all Compliance Training assignments are completed by established due dates. This includes but is not limited to, understanding and identifying compliance risks impacting their department(s), ensuring compliance with applicable laws or regulations, and escalating compliance risks to the appropriate level of management.

Pay Transparency:

To provide greater transparency to candidates, we share base salary ranges on all job postings regardless of state. We set standard salary ranges for our roles based on the position, function, and responsibilities, as benchmarked against similarly sized companies in our industry. Specific compensation offered will be determined based on a combination of factors including the candidate’s knowledge, skills, depth of work experience, and relevant licenses/credentials. The salary range may vary based on geographic location.

 

The salary range for this position is $53,500.00 - $89,100.00 annually.

 

Benefits:

Additionally, as part of our Total Rewards program, Fulton Bank offers a comprehensive benefits package to those who qualify. This includes medical plans with prescription drug coverage; flexible spending account or health savings account depending on the medical plan chosen; dental and vision insurance; life insurance; 401(k) program with employer match and Employee Stock Purchase Plan; paid time off programs including holiday pay and paid volunteer time; disability insurance coverage and maternity and parental leave; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about your potential eligibility for these programs, please visit Benefits & Wellness | Fulton Bank.

EEO Statement: Fulton Bank (“Fulton”) is an equal opportunity employer and is committed to providing equal employment opportunity for all qualified persons. Fulton will recruit, hire, train and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, creed, sexual orientation, national origin, citizenship, gender, gender identity, age, genetic information, marital status, disability, covered veteran status, or any other legally protected status. Sponsorship Statement:

As a condition of employment, individuals must be authorized to work in the United States without sponsorship for a work visa by Fulton Bank currently or in the future.