Creative Strategist

Job Title: Creative Strategist

Location: Remote

Work Shift: US time zone
Working Hours: 20 hours per week (Part Time)

Job Description:

We are seeking a highly creative, innovative, and strategic individual to join our team as a Creative Strategist. This role is critical to developing and overseeing the creative direction of our marketing campaigns across various platforms. The ideal candidate will blend creativity with strong strategic thinking, ensuring our campaigns resonate with our target audience and achieve our business goals.

Key Responsibilities:

• Develop and lead the creative strategy for marketing campaigns, ensuring alignment with product positioning and brand messaging.
• Identify innovative and data-driven approaches to engage target audiences, leveraging insights from market research.
• Build a robust creative testing framework that emphasizes fast experimentation and optimization based on performance metrics.
• Drive clarity across all creative outputs, ensuring that each ad clearly communicates the value proposition, as seen in the Long-Form Explainer Ads episode.
• Oversee the creative process from concept to execution, ensuring all marketing materials are cohesive and of high quality.
• Provide guidance to the creative team to push boundaries while adhering to brand guidelines and ensuring consistent messaging.
• Collaborate closely with media buyers to understand what types of creatives resonate with the audience, leveraging A/B testing and iterating based on performance data.
• Design and manage the production of cost-effective content, prioritizing "ugly ads" for quick, relatable content that feels native to platforms like TikTok and Instagram.
• Ensure alignment of creative output with the specific features and algorithms of social platforms such as Meta, TikTok, and YouTube, based on insights from Sarah Levinger's content-focused strategies.
• Collaborate with content creators and media buyers to produce engaging content across multiple formats, ensuring it resonates with the audience.
• Conduct thorough market research to stay ahead of trends and understand audience preferences, using this data to inform creative decisions.
• Analyze campaign performance data to identify areas for improvement and refine strategies to meet key performance indicators (KPIs).
• Act as the creative liaison between various teams, ensuring seamless integration of creative elements across marketing, product, and design departments.
• Partner with the influencer marketing team to incorporate influencer-generated content into broader campaigns, enhancing overall effectiveness.
• Stay current with industry trends and emerging platforms, proposing fresh ideas and innovative solutions to keep content engaging.
• Experiment with new concepts and techniques to ensure our marketing efforts remain relevant and impactful.

Key Themes:

• Data-Driven Decision Making: Comfort in using data to inform creative strategy, from testing new hooks to adapting designs based on audience response.
• High-Volume, Low-Cost Content: Emphasis on producing a high volume of content with a low budget, focusing on authenticity and fast iteration over high production value.
• Direct Response Focus: Alignment on direct response advertising, concentrating on campaigns designed to generate immediate conversions, while embracing bid caps to maintain cost efficiency.

Requirements

• 3+ years of experience in a creative strategy role, preferably within a digital marketing agency or in-house team.
• A degree in Marketing, Advertising, Communications, or a related field is preferred but not required with sufficient relevant experience.
• Familiarity with design tools (Adobe Creative Suite, Figma, Canva) and video editing software (Premiere Pro, After Effects) is a plus.
• Strong understanding of social media platforms and ad managers, especially Facebook, Instagram, TikTok, Google Ads, and YouTube.
• Excellent verbal and written communication skills to articulate creative ideas and strategies.
• Experience with analytics tools (Google Analytics, social media insights, or similar) to track and optimize campaign performance.
• Ability to lead, inspire, and manage a team of creative professionals while maintaining a collaborative and results-oriented environment.