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Search Media Buyer

extra holidays - extra parental leave

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

2+ years of experience in paid search, Strong analytical skills with reporting, Proficiency in Excel and PPT, Detail-oriented and organized, Ability to work cross-functionally.

Key responsabilities:

Build and QA campaigns per best practices
Manage paid search media investment across platforms
Implement strategic pacing and performance decisions
Troubleshoot technical issues related to campaigns
Assist in training and development of team members

Basis Technologies Marketing & Advertising SME https://www.basis.com/

501 - 1000 Employees

See more Basis Technologies offers

Job description

ABOUT THE TEAM

Basis Technologies’ Search Team leverages Basis to help strategize, plan, execute, streamline, and analyze paid search media campaigns for agencies and brands across a variety of verticals. Always positive and eager to try new tools and tactics, their passion lies in finding unique and creative ways to meet clients’ business objectives via paid search media. Although many tasks are performed independently, internal collaboration and communication is critical, as they work closely with the Sales, Strategic Media Services, Investment and Operations teams. These Beeps are committed to thinking outside the box, serving as subject matter experts in the search space, supporting each other, and pushing themselves to be the best.

WAYS YOU’LL CONTRIBUTE

Building and QA'ing campaigns according to best practices and Basis defined processes

Stewarding Basis’ client’s paid search media investment across Google, YouTube, Bing, Walmart, Amazon, and other platforms

Using core knowledge and on-the-job training of search media to implement strategic pacing and performance decisions that meet client’s objectives and KPIs

Engaging with industry best practices to test new tactics, maintain high Optiscores, and provide visibility into optimizations in partnership with Search Solutions

Maintaining a strong understanding of the paid search landscape and the latest products, solutions, and best practices

Assisting in the training, mentoring, and development of Search Media Buying Associates

Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to ensure campaign results based on measures of success

Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process

Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary

Assisting in the development and documentation of best practices related to paid search media management for both internal and external documents and assets

Acknowledging and embracing diversity of thought and opinion, and approach with Beeps, clients and vendors, regardless of background, culture, and organizational level. Specific examples include, but are not limited to:

Engage Actively in Diversity, Equity, and Inclusion (IDEA)

Pursue Continuous IDEA Development

Cultivate an Inclusive Work Environment

WHAT YOU BRING TO THE TABLE

2+ years of experience with the daily management and execution of paid search campaigns across various platforms (including YouTube)

Ability to handle multiple tasks in a fast-paced environment, under tight deadlines

Strong analytical skills and the ability to pull and analyze reports on Google Ads and Bing search engines

Familiarity with first-party and third-party data and tagging/pixel placement

Detail-oriented and organized

Developed communication skills

Solutions-oriented

Proficiency in Excel, PPT