Media Strategist

Position: Media Strategist

Position Type: Full-Time, Temporary – Maternity coverage (12 Months)

Reports to: Director, National Media Strategy

Location: Remote (Toronto, ON)

Division: Postmedia Integrated Advertising

The Company:

Postmedia is a Canadian news media company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offer advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Role:

Reporting to the Director, the Media Strategist is responsible for the development and execution of customized advertising programs, tapping into all available solutions across our multi-platforms. The strategist takes the concept to reality with the assistance of editorial, marketing, commercial content team, analytics/audience team, performance teams, product, research, operations, and sales teams, ensuring campaigns meet clients KPIs and exceed expectations.

What you’ll do:

• Guide internal and external clients in defining vision, measurement strategy and infrastructure requirements to support business objectives and improve client decision-making.
• Develop custom solutions across multiple platforms based on client needs and objectives and ensure campaign executes to client specifications.
• Produce visually fascinating and conceptually engaging presentations/media plans and/or deliver presentation/media plan in a way that demonstrates the benefit to the client/agency, as required.
• Monitor and optimize integrated campaigns, maximizing campaign delivery and revenue through consistent collaboration with internal and external customers.
• Manage post-sale due diligence including general contract management, scheduling, intra-development communications; lead post-analysis reporting and the provision of detailed final campaign reports, including recommendations, which promote analytics as a critical component of decision making, for future campaigns.
• Analyze and interpret data from audience database to build a consultative multi-platform sales plan for clients.
• Attend client meetings with Account Executives as necessary to better understand client needs.
• Staying up to date on industry knowledge and trends; constantly learning progressive ways to do things better.
  
  

Who you are:

• A digital native who thrives in a fast-paced multi-platform environment.
• Creative and innovative with the ability to apply unique solutions to everyday situations and problems.
• Organized, structured, persistent, analytical, sensitive, logical, precise, and systematic.
• Able to adapt quickly to changing priorities and tight deadlines to ensure campaign optimization.
• Someone who has a strong client facing presence with superior communication, interpersonal and leadership skills.
• Someone who exhibits a high degree of ownership and accountability, taking pride in their campaign and the results it achieves for the client and Postmedia.
• Someone who has a strong understanding of marketing and how to drive ROI for advertisers.
• Able to demonstrate a high-level understanding of the digital landscape, social media, integrated advertising trends/landscapes, print and its potential benefits combined with solid business acumen.
• Proficient in the use of social media, search, programmatic, mobile platforms and interactive web applications, and CRM systems.
• High level of proficiency in Microsoft Office suite or similar presentation software; ability to create professional presentations.
• A team player who builds respect and credibility with stakeholders by adding value.
• A self-starter, with energy and a drive to succeed.
• Someone with a minimum post-secondary education in Marketing, Sales or another related discipline and media experience.
  
  

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.

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