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Google Ads Specialist - Digital Marketing Agency

Remote:

Full Remote

Contract:

Part time

Experience:

Mid-level (2-5 years)

Work from:

Australia

Offer summary

Qualifications:

Proven experience in Google Ads management, Strong analytical skills for data interpretation, Proficiency in Google Ads and Analytics, Excellent written and verbal English communication, Ability to manage multiple projects independently.

Key responsabilities:

Manage and optimize multiple Google Ads accounts
Analyze campaign performance and provide insights
Set up new campaigns following best practices
Conduct keyword research and implement targeting strategies
Collaborate with team to align strategies and suggest improvements

BruntWork Human Resources, Staffing & Recruiting SME https://www.bruntworkcareers.co/

501 - 1000 Employees

See more BruntWork offers

Job description

This is a remote position.

Schedule:

Flexible (4 hours per day, 5 days a week) with a meeting every Thursday at 10 AM BST

Client Timezone: BST (British Summer Time)

Client Overview

Join a thriving UK-based digital marketing agency specializing in lead generation for mortgage brokers. With over a decade of experience, this innovative company leverages cutting-edge strategies to deliver high-quality leads that drive business growth. As part of a dynamic team spanning the UK, Philippines, and Canada, you’ll contribute to the success of diverse clients across the mortgage industry.

Job Description

As a Google Ads Specialist, you’ll play a pivotal role in managing and optimizing multiple high-stakes advertising campaigns for mortgage brokers throughout the UK. This position offers a unique opportunity to showcase your expertise in digital advertising, data analysis, and strategic thinking. You’ll work independently to enhance campaign performance, identify growth opportunities, and implement data-driven strategies that maximize ROI for clients. Your insights and optimizations will directly impact the success of mortgage professionals, making this role both challenging and rewarding.

Responsibilities

Manage and optimize multiple Google Ads accounts for various mortgage broker clients
Analyze campaign performance and provide insights to improve efficiency and lead quality
Set up new campaigns following established processes and best practices
Conduct keyword research via search term report and clients search console and implement effective targeting strategies
Experiment with different bidding types to optimize campaign performance
Create and test ad copy to improve click-through rates and conversions
Provide regular reports and updates during weekly PPC meetings
Collaborate with team members to align Google Ads strategies with overall marketing goals
Identify opportunities for improvement across accounts and implement changes
Stay updated on Google Ads best practices and industry trends

Requirements

Proven experience in managing Google Ads Lead Generation campaigns, preferably in the finance or mortgage industry. Ecommerce ads experience is not beneficial.
Strong analytical skills with the ability to interpret data and make data-driven decisions
Proficiency in Google Ads platform and Google Analytics
Excellent communication skills in English, both written and verbal
Ability to work independently and manage multiple projects simultaneously
Familiarity with SEO principles and their relation to PPC campaigns
Knowledge of A/B testing and conversion rate optimization techniques
Adaptability to work with various client needs and target audiences

Scope:

Manage approximately 20 Google Ads accounts with varying budgets (average £1,000/month)
Work part-time, 4 hours per day, 5 days a week
Attend weekly PPC meeting on Thursdays at 10 AM BST
Focus on lead generation and improving the quality of leads (increasing “green” leads - ie better quality)
Optimize campaigns for different geographic targets within the UK
Adapt strategies for various mortgage products and client specializations