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Regional Customer Marketing Manager - West

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

India

Offer summary

Qualifications:

Postgraduate degree (MBA/PGDM required), Minimum 4+ years relevant experience, Sales experience in FMCG-MNC preferred, Comfortable with agencies and vendors, Strong project management skills.

Key responsabilities:

Develop and execute regional business plans
Lead initiatives for NPI success and customer strategies
Drive brand visibility and activation efforts
Train and manage merchandisers with best practices
Monitor budgets and deliver trade marketing activities

Abbott Health Care XLarge https://www.abbott.com/

10001 Employees

See more Abbott offers

Job description

JOB DESCRIPTION:

JOB SUMMARY

To activate and influence regional sales leadership by developing and communicating JBP plans, to deliver and own FMOT leadership in the region, to develop management solutions to build organizational capabilities, to invest SG&A budgets in the regions to deliver sales plan

CORE JOB RESPONSIBILITIES

Act as “think tank” for the region
Analyse, identify and lead incremental and breakthrough growth opportunities in the region
Develop powerful launch plans to ensure NPI success in the region
Ideate and identify key POP levers to win with customers and shoppers
Develop data toolkits, share data based insights to facilitate discussion & business planning
Assess competitive dynamics to formulate suitable counters
Analyse marketplace & translate into relevant business insights
Conduct promotional analysis to identify and scale-up cost-effective Promotions
Own ‘Regional Business Plan’
Develop and align the annual region strategy (Localized Region Business Plan) to deliver targeted growth
- Localized activities
- Monitor permanent visibility outlets
- Plan visibility drivers
Develop Trade and Shopper Marketing Calendars to deliver the JBP
Develop Scorecards & decks to monitor vital signs
Customize & construct monthly business plans. Influence regional sales team and secure buy-in
Lead initiative planning and execute through matrixed team
Deliver and own FMOT leadership
Co-ordinate with region sales and leverage agencies to execute powerful brand activations
Develop customized and differentiated solutions to deliver trade visibility leadership
Lead and execute winning category, channel and customer strategies to be partners of choice
Expand brand reach by driving direct distribution and leveraging controlled/ indirect channels
Customize and lead execution of Plano-grams for impactful shelf visibility
Ensure availability of proper POS to the ISR / ISP’s / merchandisers in the region
Deliver perfect punch initiatives and share PP trackers
Build organization capability
Co-ordinate with region sales and leverage agencies to execute powerful brand activations
Train and coach merchandisers to effect best-in-class visibility in store
Manage the team, who controls the ISP’s and supports the merchandising operations
Continuously explore the market & network with peers to build a robust vendor database
Ensuring formalized process to transfer Best Practices
Mobilize senior management and develop frameworks to prioritize and resource key projects
Motivate the distributors and AFCs/ISR’s / ISP’s to deliver plans
Run and monitor a distributor motivation plan to deliver the sales plan
Run and monitor AFC/ISR incentive plan to deliver plan
Monitor and control the ISP program in the region
Develop localized vendors
Develop vendors for executing permanent branding in the region
To develop and execute collaterals for Traditional Trade
To source products for localized activities
Invest budgets to deliver Sales Plan
Plan and take decisions to efficiently deploy budgets to deliver revenue sales
Develop and publish trade marketing activities and calendar
Monitor and share rolling forecast on trade spends
Operate within planned budgets to ensure profitable business
Control & monitor process hygiene and overall spends strategy

MINIMUM QUALIFICATIONS

Minimum Education

Post Graduate

Education Level

Major/Field of Study

MBA/PGDM

Sales & Marketing

MINIMUM WORK EXPERIENCE

Experience

Experience Details

Minimum 4+ years of relevant experience.
Sales experience (at least one ASM stint) preferably in an FMCG-MNC & experience in sales & distribution channels
Comfortable interacting with agencies/ vendors
Possess excellent communication, interpersonal, influencing and persuasion skills
Strong project management and data interpretation/ analysis skills
Deciding and Initiating action to build confidence
Stature, self-belief & people skills to handle & impact matrixed teams
Keen intellectual acumen to formulate strategies and concepts
Ability to think on the feet
Think flexibly to see issues from different perspectives and take informed decisions
Set high expectations to develop a winning team
Be customer focused to add value

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.