• Graphic Design:
• Create visually stunning and on-brand designs for digital platforms and print materials, including social media content, marketing collateral, website assets, and image retouching.
• Develop and execute creative concepts that align with project goals, ensuring consistent brand identity across all designs.
• Retouch and enhance images to meet design quality standards and project requirements, ensuring they align with the brand’s visual identity.
• Produce packaging designs that adhere to brand guidelines, considering both form and functionality, and incorporate necessary design amends based on feedback.
• Work closely with marketing and product teams to ensure visuals enhance overall marketing campaigns.
• Stay updated on design trends and tools to continuously improve the quality and impact of your work.
• Amend print ready artwork based on client feedback.
• Social Media Management:
• Develop and implement comprehensive social media strategies that align with overall business objectives.
• Generate engaging and share-worthy content for social platforms such as Instagram, Facebook, LinkedIn, Twitter, and TikTok.
• Engage with the online community by responding to comments and messages, and monitoring social media trends to improve audience engagement.
• Oversee social media campaigns, promotions, and contests, tracking their performance to optimize future strategies.
• Content Creation & Management:
• Collaborate with content creators to produce high-quality multimedia content, including graphics, videos, infographics, and other visual assets that complement marketing initiatives.
• Ensure all content is optimized for SEO and adheres to the brand's tone and messaging.
• Manage and organize digital files and assets, ensuring smooth workflows and accessibility.
• Collaboration & Communication:
• Collaborate closely with cross-functional teams, including marketing, content, and product development, to ensure all campaigns align with business goals.
• Provide clear and constructive feedback to teams while incorporating suggestions to refine content and strategies.
• Partner with external influencers and industry professionals to enhance the brand's reach and visibility.
• Analytics & Reporting:
• Regularly track, analyze, and report on the performance of social media and digital marketing campaigns, presenting insights and recommendations to stakeholders.
• Use data to refine strategies and improve future campaign outcomes.
• Minimal Digital Marketing:
• Lead digital marketing initiatives, including campaign creation, execution, and analysis across channels like social media, email marketing, content marketing, and paid advertising.
• Create and manage SEO and SEM strategies to improve the website’s visibility and traffic.
• Analyze digital marketing campaign performance using analytics tools, adjusting strategies based on data-driven insights to maximize results.
• Manage digital marketing budgets to ensure optimal use of resources, balancing creativity with performance metrics.
