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Director of Marketing & Community

Remote: 
Full Remote
Contract: 
Salary: 
38 - 38K yearly
Experience: 
Expert & Leadership (>10 years)
Work from: 

Offer summary

Qualifications:

Experience in marketing strategy development, Proficiency in managing crypto marketing teams, Strong understanding of community-building techniques, Ability to analyze user data and feedback, Expertise in social media and content creation.

Key responsabilities:

  • Manage marketing planning, forecasting and budgeting
  • Oversee day-to-day operations of the marketing team
  • Communicate user insights to internal teams
  • Lead community-building initiatives and programs
  • Direct social media strategy and content creation
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CryptoRecruit Human Resources, Staffing & Recruiting SME https://www.cryptorecruit.com/
11 - 50 Employees
See more CryptoRecruit offers

Job description

We are a mission-focused profitable B2C business with more than 120 million registered users in more than 170 countries which have just launched our web3 proposition and become a unicorn. Despite starting as a centralised, inflationary, “walled garden” proposition our web2 health&fitness product already changes people’s day-to-day lives for the better by making them 20% more physically active and facilitated $60M of value exchanged in the last quarter alone. With our web3 launch, we immediately became the largest on-ramp in crypto history with 3 million active wallets and more than 13 million token holders.

  • Strategic management: planning, forecasting, budgeting and reporting for/ on the success of the marketing function according to the business’s north-star metrics
  • Team Management: Responsible for the day-to-day management of all the crypto marketing team members - managing daily workload and output, performance appraisals and scaling the team according to the growth requirements of the business
  • Be the ‘voice’ and feedback of the end user internally to management, product and technical teams. Build user profiles and personas to inform strategy
  • Workstreams to include, but not limited to:
    • Community Building: Oversee community-building programs and direct report(s) to expand our community and grow into new geographies
    • Messaging: Continuously build and improve messaging through community feedback and market research
    • Social Media Strategy: Oversee social media strategy and execution across all channels including the establishment and growth of an influence/ ambassador program
    • KOL management: leveraging and deepening existing KOL relationships
    • Content Creation: Communicate the narrative and value of our token to our community via planning, writing and editing educational content (written and video)
    • Events: Oversee the planning and execution of in-person and online events.
    • Marketing partnerships: Identify and close deals with marketing-specific partners
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Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.

Required profile

Experience

Level of experience: Expert & Leadership (>10 years)
Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Analytical Thinking
  • Team Management
  • Verbal Communication Skills
  • Leadership

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