Senior Customer Marketing Manager

Senior Customer Marketing Manager

Push the boundaries of tech. In your sweatpants. 

Alludo is seeking a Senior Customer Marketing Manager to join the Parallels team, creating a personalized marketing approach for millions of loyal Parallels users. This role will focus on building a smooth and continuous customer journey all the way from trial to paid subscription, optimizing the customer experience across all touchpoints. The successful candidate will work cross-functionally to ensure the right infrastructure, processes, and analytics are in place to drive strategic lifecycle marketing initiatives.

The top creative and technical minds could work anywhere. So why are so many of them choosing Alludo? Here are three reasons:  

1. This is the moment. It’s an exciting time at Alludo, with strong leadership, a refreshed brand (you probably know us as Corel!), and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us. 
2. We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got. 
3. It’s your world. We know you have a life. We want to be part of it, but not all of it. At Alludo, we’re serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way. 

Sound good so far? Awesome. Let’s talk more about the Senior Customer Marketing Manager role and see if we’re destined to be together.  

As a Senior Customer Marketing Manager, you will:

• Partner with marketing, product, and engineering teams for effective campaigns and launches.
• Drive new customer acquisition and increase subscriptions through journey optimization.
• Create seamless customer experiences across channels.
• Lead testing, targeting, and audience segmentation strategies for multi-channel marketing treatments.
• Develop and optimize the trial program, improving conversion rates through messaging, testing, and behavior analysis.
• Capitalize on customer insights to improve experience and lead win-back strategies.
• Manage end-to-end lifecycle marketing, from creation and testing to analysis and reporting.
• Leverage customer feedback (surveys, personas, reviews) to improve engagement and satisfaction.

What YOU bring to the team:

• 5+ years of experience in customer marketing and lifecycle management.
• Expertise in optimizing user journeys and running multi-touch segmented campaigns.
• Proven ability to lead cross-functional teams and manage multiple projects.
• Strong analytical skills with the ability to present actionable insights to leadership.
• Experience in digital marketing strategies (e-commerce, email, content, social).
• Bachelor’s degree in marketing, business, or a related field. 

What are you waiting for? Apply now! We can’t wait to meet you.  

(FYI, we’re lucky to have a lot of interest and we so appreciate your application, though please note that we’ll only contact you if you’ve been selected for an interview.)  

About Alludo  

Alludo is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 30+ year legacy of innovation, we understand where you've been, and we're uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Alludo empowers all you do.    

Our products enable millions of connected knowledge workers around the world to do great work faster. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications – including CorelDRAW®, MindManager®, Parallels®, and WinZip® – to inspire users and help them achieve their goals.    

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.     

Alludo is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.  

About Parallels

Parallels Inc., a global leader in cross-platform solutions, makes it simple for customers to use and access the applications and files they need on any device or operating system. We help businesses and individuals securely and productively use their favorite devices and preferred technology, whether it’s Windows®, Mac®, iOS, AndroidTM, Chromebook, Linux, or the Cloud. Parallels solutions enable seamless delivery of virtual desktops and applications to any device, running Windows on a Mac, Mac management with Microsoft SCCM, and remote access to PCs and Mac computers from any device. Parallels became part of the Corel Corporation in 2019 and joins an impressive collection of industry-leading brands. 

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