Position Title: Sales Development Representative (SDR)
Job Type: Full-time | 8am-5pm Eastern Time
Position Overview:
We are seeking a proactive and motivated Sales Development Representative (SDR) to join our dynamic sales team. The SDR will play a critical role in driving revenue growth by sourcing new leads, loading contacts into our CRM, running targeted email campaigns, and executing cold calls to generate qualified sales opportunities / meetings. This position is ideal for individuals who thrive in a fast-paced environment, are highly organized, and have a passion for connecting with prospective customers.
Key Responsibilities:
• Lead Sourcing & Contact Management: Identify, research, and source potential leads using online tools, databases, and social media platforms (e.g., LinkedIn, Google).
• Load sourced leads into the company’s CRM, ensuring accurate data entry and
segmentation.
• Maintain and update lead information regularly to ensure up-to-date contact records.
• Email Campaigns: Execute and monitor outbound email campaigns aimed at generating interest and nurturing leads.
• Personalize email outreach to targeted prospects, leveraging company messaging
and product/service offerings.
• Track and report on email campaign performance, optimizing strategies based on
open rates, click-through rates, and responses.
• Cold Calling: Conduct outbound cold calls to engage prospects, introduce the company’s products or services, and qualify leads.
• Handle objections effectively and schedule meetings or product demos with the
appropriate sales team members.
• Maintain call records and track interactions in the CRM for accurate follow-up and
pipeline management.
• Prospecting & Lead Qualification: Work closely with the sales and marketing teams to align prospecting efforts with ongoing campaigns.
• Prioritize high-value prospects and ensure efficient follow-up through various
channels (email, phone, LinkedIn).
• Reporting & Analysis: Keep detailed records of interactions, responses, and progress in the CRM system.
• Regularly report on outreach activity, lead generation metrics, and key performance
indicators (KPIs).
• Suggest improvements to the outreach process based on data insights and
campaign performance.
Requirements
Required Skills and Qualifications:
• Proven experience in sales, telemarketing, or business development (preferably in a
B2B environment).
• Experience using CRM systems (e.g., Salesforce, HubSpot, or similar).
• Familiarity with email marketing platforms and lead sourcing tools (e.g., Hubspot,
Outreach.io, Apollo.io, LinkedIn).
• Strong written and verbal communication skills.
• Ability to handle rejection and remain persistent in lead follow-up.
• Excellent time management and organizational skills.
• Ability to analyze campaign data and suggest actionable improvements.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace.
• Personality Traits: Self-motivated with a high level of initiative and drive. Ability to work independently and as part of a team. Detail-oriented with a focus on delivering quality results.
Preferred Qualifications:
• Previous experience in a SaaS, tech, or startup environment.
• A demonstrated track record of meeting or exceeding lead generation targets.
