Marketing Manager

Hiring Company Summary:

We are seeking a Marketing Manager to oversee the marketing efforts for two dynamic companies: Smart Suites, a vacation rental business managing suites in Queensland, and Flourish Homes, a real estate property management company.

This role requires a marketing professional with experience in both vacation rentals and real estate, with a focus on LinkedIn outreach, SEO optimization, and content marketing.

Company 1: Smart Suites

Smart Suites manages vacation rental suites located across Rocklea, Sunnybank, Acacia Ridge, and Kuraby, Queensland. We are committed to delivering exceptional guest experiences with a focus on cleanliness, comfort, and personalized service.

Company 2: Flourish Homes

Flourish Homes is a real estate property management company dedicated to fostering growth for clients, customers, and employees. Our core mission is to help everyone involved in our business flourish.

Key Responsibilities:

LinkedIn Outreach & B2B Marketing:

• Develop and implement targeted LinkedIn campaigns to identify potential vacation rental partners.
• Build and maintain relationships with B2B clients within the vacation rental industry.
• Track LinkedIn outreach using CRM tools to ensure successful lead generation and manage campaign performance.

SEO Optimization:

• Optimize property listings for vacation rental platforms such as Airbnb, Booking.com, and VRBO to improve search visibility and rankings.
• Conduct keyword research and implement SEO strategies tailored to vacation rentals.
• Continuously monitor and analyze SEO performance metrics to enhance rankings and visibility on rental and property management platforms.

Content Marketing & Strategy:

• Collaborate with content teams to create engaging, SEO-aligned content for digital marketing channels.
• Ensure that content aligns with both SEO objectives and LinkedIn outreach goals for both Smart Suites and Flourish Homes.
• Work on strategies that drive traffic and engagement to both businesses' online presence.

Reporting & Analysis:

• Provide regular reports on the performance of LinkedIn outreach and SEO campaigns.
• Analyze marketing data to make informed decisions and suggest improvements in strategy and execution.
• Ensure continuous refinement and optimization of marketing tactics based on data insights.

Skills and Qualifications:

• 5+ years of experience in marketing, particularly in the vacation rental, hotel, or real estate property management industries.
• Strong understanding of LinkedIn B2B marketing and lead generation.
• Proven track record of successful SEO optimization, particularly for platforms like Airbnb, Booking.com, and VRBO.
• Experience in content marketing and strategy development, with an emphasis on SEO alignment.
• Proficiency in CRM tools and data analysis to track and report on marketing performance.
• Excellent communication and organizational skills, with the ability to manage marketing efforts across two companies.
• Strong analytical and problem-solving skills.
• Detail-oriented and results-driven.
• Ability to balance priorities and multitask across different platforms and campaigns.
• Collaborative and able to work in a dynamic, fast-paced environment.