Your mission
As a Online Marketing Manager at Pointsharp you are responsible for planning and executing all global Corporate Campaigns, as well as making sure they are successful.
In this role you are a part of the Marketing Department and report to the Head of Marketing.
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Your primary duties include, but are not limited to:
In this role you are a part of the Marketing Department and report to the Head of Marketing.
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Your primary duties include, but are not limited to:
- You develop and deliver quarterly, global Corporate Marketing plans that integrate sales and marketing requirements to support Thought Leadership, pipeline and revenue goals.
- Besides, you develop and execute a marketing channel strategy for website, social media and email.Â
- Furthermore, you develop and execute demand generation marketing programs taking into account input from Event-Marketing, Content-Marketing and Product-Marketing.
- Additionally, you forecast and measure the impact of the marketing programs on sales cycles while analyzing program results, optimizing as needed.
- You own the planning and execution of vertical-based marketing, including Account Based Marketing programs that penetrate global key accounts.
- Also, you maintain ongoing communications and be the go-to marketing resource for global sales leaders and partner marketing.