Social Media Marketing Trainer

We are seeking experienced Social Media Marketing Trainers to deliver expert, hands-on training to U.S. companies, particularly within the health product and retail industries. This role is ideal for professionals with a deep understanding of social media dynamics, helping businesses optimize their presence on platforms like Instagram, TikTok, and other social channels to increase engagement, boost brand visibility, and drive online sales.

Key Responsibilities:

• Conduct in-depth, in-person training sessions at client locations, with a focus on social media marketing strategies and e-commerce integration, particularly within the health product and retail sectors.
• Develop and deliver customized training programs tailored to the unique goals and challenges of each client.
• Use real-world case studies, industry best practices, and practical examples to teach effective audience targeting, content strategies, and social media advertising techniques.
• Guide clients through the integration of social media with e-commerce platforms, helping them maximize sales opportunities by setting up shoppable posts, utilizing social media ads, and driving traffic to their e-commerce sites.
• Deliver engaging, high-quality instruction that emphasizes hands-on learning, ensuring participants can immediately implement the strategies taught.
• Stay up-to-date on the latest social media trends, platform updates, and emerging technologies to ensure training content is always relevant.
• Evaluate participant progress and provide actionable feedback to help them improve their social media marketing efforts.
• Travel to client sites across California, with flexibility for multi-day training sessions depending on client needs.

Requirements:

• Proven experience in training or a strong background in delivering educational programs, preferably related to social media marketing or digital marketing.
• Exceptional communication and presentation skills, with the ability to engage and motivate diverse audiences.
• Professional appearance and demeanour, reflecting confidence and approachability.
• Extensive experience using major U.S. social media platforms like Instagram, TikTok, and a solid understanding of platform-specific tools, algorithms, and best practices.
• Knowledge of e-commerce strategies and the integration of social media platforms with online sales channels.
• Experience in or understanding of the health product and retail industries is highly preferred.
• Ability to travel within California for on-site training, with a flexible schedule to meet client needs.

Additional Information:

• Competitive hourly compensation
• Training sessions typically last 0.5 to 2 days.
• Performance metrics focus on client satisfaction and successful implementation of social media marketing strategies.
• This is a flexible, project-based or part-time role, with opportunities to work with various clients across the health product and retail industries in California. Most training will take place on-site, requiring in-person engagement with client teams.

You'll play a key role in helping companies within the health product and retail sectors leverage social media to increase brand awareness and drive business growth through results-oriented training.