Your mission
We are seeking a dynamic and creative Social Media & Communications Specialist (m/w/d) with a scientific background to join our team. In this hands-on role, you will be responsible for shaping our online presence, creating impactful content, and managing our digital communication channels. Youâll play a key role in sharing our cutting-edge technologies with scientific, clinical, and general audiences, making your work essential in showcasing our innovative advancements. You'll help develop our brand online, engage with external partners through press releases, and communicate the impact of our exciting developments.
Key Responsibilities:
Build and refine our company profiles on social media platforms, especially LinkedIn and X, to increase visibility and attract relevant audiences.
Develop and execute original and engaging content tailored to our companyâs scientific focus, showcasing our work, culture, and innovations.
Regularly post, monitor, and respond to activity on diverse platforms to foster a community around our brand.
Track engagement metrics like reach, impressions, and click-through rates; incorporate SEO insights to optimize visibility and content relevance.
Collaborate with key teams on marketing initiatives, creating targeted social media plans for campaigns.
Write and distribute press releases for announcements, product launches, and other major news.
Serve as the primary contact for media and external inquiries, ensuring timely and accurate communication, including coordinating activities of PR-related visits, e.g., of journalists in our facilities.
