About Loyal
Loyal is a clinical-stage veterinary medicine company developing drugs intended to extend the lifespan and healthspan of dogs. In other words, our mission is to help dogs live longer, healthier lives.
We’ve already achieved significant milestones on our path to gaining FDA approval for the first lifespan extension drug for any species. We have three products in our pipeline and are on track to bring the first product to market in 2025.
Loyal is a well-funded startup in growth mode. Our team includes scientists, veterinarians, engineers, operators, and creatives. This role will play a key role in supporting our growth strategies.
About the role
We’re seeking an experienced S/VP of Marketing, Veterinary Education to lead Loyal to a successful launch and beyond.
The successful candidate should have a strong intuitive sense for modern consumer brands, be intellectually flexible and humble enough to bounce between talking to veterinarians and dog owners, and be an excellent operator who can get things done quickly and excellently in a startup environment.
You will be reporting to our CEO Celine Hailoua.
Your daily work will include:
- Lock in and execute the LOY-002 go to market and product launch strategy in collaboration with the Loyal leadership team.
- Build out and lead veterinary awareness and education strategy, which will likely include building a veterinary advisory board or similar, coordinating scientific publications with marketing strategy, conference attendance.
- Responsible for building a Field Veterinary Education team that will travel the US activating and educating Veterinarians to carry Loyal.
- Build out and lead consumer/dog owner marketing strategy, which will likely include press, traditional marketing, partnerships, and socials.
- Ensure consistent expression of Loyal’s brand in every facet of the company.
- Turn customer insights into action.
- Work with Finance and Operations teams to integrate metrics with marketing performance
- Website strategy, management, and leading execution.
- Ensuring all aspects of the user experience, including drug label, packaging, and design are excellent, intuitive, and beautiful.
About you:
- Proven experience in B2B products.
- Experienced consumer marketing executive with experience marketing for a product selling into Vet Clinics.
- Must have practitioner experience (Vets, Human Doctors, Dentists).
- Lead Marketing initiatives for an Rx product.
- Highly operational, willing to roll up sleeves with a bias for action.
- Strong demonstrable track record building consumer-oriented brands.
- Experience in building teams including executives and a strong manager/people leader.
- Passion for animals, especially dogs.
- Low ego and able to work with scientists and other technicals.
- A clear, direct, and concise communicator.
- Ability to work independently, highly reliable.
- Willing and excited to educate the company and bring along for the ride.
- Preference to someone who has reported directly to a Founder/CEO before.
How you work and think:
- Gladly participate in a team-oriented culture
- Ability to thoroughly research novel concepts and communicate ideas
- Self-starter who is always looking to push the ball forward
- The ability to work independently with minimal supervision
- Detail-oriented, disciplined, naturally seeking ownership and responsibility, and happy to be working on a mix of the fascinating and the mundane
- Professional and clear communicator with the ability to distill out the important information for relevant stakeholders no matter how complex the scenario
- Growth mindset, value transparency, seek out feedback and iteration cycles
Loyal benefits:
- Full-coverage health insurance — medical, dental and vision — for you and your dependents
- $1,000 home office equipment stipend
- $1,200/year learning budget for books, courses, etc.
- $250/month wellness budget for gym, cleaners, spa, food, etc.
- All 3-day weekends are turned into 4-day weekends 🎉
- Unlimited vacation and paid holidays
- Paw-ternity leave — adopt a dog and get a day off with your new family member 🐶
- Annual company retreat at beautiful locations across the country (recently: Tahoe, Cape Cod)
- Competitive salary
- Company equity options grant for new hires
Salary Range - $240K - $300K
Loyal is founded and led by a first-gen female CEO and is proud to be an equal opportunity employer. We do not discriminate against applicants based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Our values
Lean into moonshots
We don’t settle for incremental change. We have the bravery to take risks and shoot for the impact we want to have.
Opportunity is at the intersection
We lean into combining disciplines, expertises, and perspectives not normally adjacent. We design our organization to facilitate cross-pollination and cross-collaboration. We reject silos.
Expertise without ego
Titles do not determine who has a voice. We work on hard, technical problems and have a ton of fun while at it.
Learning by doing
Our path is novel and many things we are doing have never been done before. We lean into MVPs and are open to unexpected outcomes.
Lead with context
We value leading with context. We equip people with the context and background necessary to make their own decisions and act in the best interest of Loyal. We empower teams to succeed.
Empathy and respect for all life
Our patients are not just numbers. Our work is intentional, thoughtful, and guided by respect for life. We take our responsibility to pets and pet parents seriously.
