Sales Development Representative (SDR)

Job Summary:

The Sales Development Representative (SDR) is a critical player in driving CEQUENS' revenue growth. This role combines lead generation, qualification, and sales to convert prospects into paying customers. The ideal SDR is a highly motivated, results-oriented individual with a passion for technology and sales.

Main Areas of Responsibility:

Lead Generation:

• Proactively identify, research, and contact potential customers within target industries.
• Conduct in-depth research on target accounts to understand their pain points and identify opportunities.
• Utilize various prospecting techniques (cold calling, email, social media) to generate high-quality leads.
• Qualify leads based on predefined criteria to determine their fit and potential for conversion.

Appointment Setting

• Schedule meetings and product demos for qualified leads with the sales team, ensuring a smooth transition of lead information and requirements.
• Follow up on leads at various stages of the sales funnel to ensure progression toward a sales opportunity.

Sales Pipeline Development:

• Schedule and conduct product demonstrations and discovery calls to showcase CEQUENS' value proposition.
• Effectively communicate CEQUENS' solutions and benefits to address customer needs.
• Build and nurture strong relationships with prospects to establish trust and credibility.
• Achieve and exceed monthly and quarterly lead generation and qualification targets.

 Sales Closure:

• Close small-volume deals independently, contributing directly to revenue generation.
• Collaborate with the sales team to develop and execute sales strategies.
• Utilize CRM to accurately track and manage sales activities and pipeline.
• Provide valuable insights and feedback on lead quality, sales process, and market trends.

Data Management

• Maintain accurate and up-to-date records of all interactions with prospective clients in the CRM system.
• Track and analyze lead generation activities and outcomes to refine strategies and improve effectiveness.

Collaboration and Feedback

• Work closely with the sales and marketing teams to align strategies and share insights from client interactions.
• Provide feedback on the lead generation process and participate in team meetings to discuss challenges and strategies for improvement.

Market and Competitive Intelligence

• Stay informed about market trends and competitive offerings to effectively position CEQUENS' solutions.
• Use insights from the market to enhance conversations with potential clients and identify new sales opportunities.

Requirements

Education

• Bachelor’s degree in Business Administration, Marketing, or a related field.

 Experience

• 1-2 years of experience in sales development, lead generation, or a similar role, preferably in the technology or telecommunications industry.
• Experience with CRM software, preferably Hubspot.

Skills

• Strong communication skills, both verbal and written, with the ability to clearly convey information and engage potential clients.
• Excellent organizational and time management skills, capable of managing multiple tasks and priorities effectively.
• Strong interpersonal skills with a proactive approach to establishing connections and building relationships
• Ability to work in a fast-paced, target-driven environment and meet or exceed performance goals.
• Analytical skills to evaluate the effectiveness of lead generation strategies and tools.