Head of Marketing - Acquisition

BARKYN’S VISION

Barkyn delivers health and happiness to pet families around the world.

Our mission is to impact an important part of dog families' lives by giving them more years, more joy, and a deeper bond. We're changing the pet market and how e-commerce should feel: human, personalized, and beautiful. We were considered one of Europe’s Top 100 Startups by Wired, Top 50 Technology Fast by Deloitte, and a success case by Web Summit.

THE ROLE

We're creating a loved brand in Europe, and this is where your story begins!

As the Head of Acquisition, you will play a pivotal role in driving our brand's evolution across Europe. Your responsibilities will impact our brand footprint by the number of families we serve.

Specifically, we expect you to:

• Define and execute a customer acquisition strategy aligned with our mission, value proposition and storyline.
• Guide, measure and iterate our acquisition channels execution, namely Paid Media, Social Media, Influencers and Organic Search
• Implement and control performance frameworks, for customer acquisition and each channel, to optimize resources and budget allocation
• Breakdown our quarter and monthly planning into strategy and tactical approaches to ensure seamless execution and alignment with business goals
• Lead and mentor a team of marketing specialists, fostering a culture of innovation, collaboration, and excellence.
• Champion a culture of experimentation and rapid iteration, exploring new ideas, and acquisition models to stay ahead of the curve.
  
  
  

Mandatory requirements:

• Minimum 8 years of experience in multiple companies
• Experience at B2C businesses
• Experience managing marketing or acquisition teams (Lead/Manager/Head)
• Deep experience in Paid Media (Google and Meta), both in direct implementation and management
• Past hands-on experience in at least a second acquisition channel, for example Organic Search, Social Media or Influencers
• Native Google Analytics user and broad understanding of acquisition economics
• Minimum 2 years at a medium-sized startup in the recent past, ideally at a scale up journey
  
  
  

Brownie points:

• Experience at a Subscription service or D2C
• Experience with OKRs, Roadmaps and priorisation systems
• Track record on TikTok or Organic/Content
• Dog owner.