Senior Digital Marketing Manager at How to Manage a Small Law Firm at How To MANAGE a Small Law Firm

Position: Senior Digital Marketing Manager
Location: Remote, India
Hours: Monday to Friday, 1:00 PM to 10:00 PM IST
Job Type: Full-time, Permanent
Pay: ₹85,000.00 - 150,000.00 per month (compensation based on the local competitive market)

We are seeking a dynamic and results-driven Senior Digital Marketing Manager to join our US-based company. This is a fun, remote job offering flexibility as long as the work gets done. We are looking for a creative individual who excels in digital marketing, team management, and campaign execution.

Full Job Description

Responsibilities:

• Team Management:

• Lead a team of SEO specialists and other marketing members of the team providing guidance and support to achieve team goals.

• Manage the team to execute marketing goals, while also contributing to day-to-day tasks.

• Campaign Management:

• Design and execute paid digital marketing strategies to generate leads, increase member acquisitions, and elevate brand visibility.

• Oversee digital marketing initiatives across social media, SEM, and display networks, focusing on lead generation and conversion rate enhancement.

• Assess and report on campaign outcomes, making necessary adjustments to improve performance and ROI.

• Coordinate with the team and platforms to optimize campaign efficiency and explore new opportunities.

• Work with the SEO team to ensure both on-page and off-page SEO strategies to improve search engine rankings.

• Establish and monitor KPIs, concentrating on lead generation, trial conversions, member acquisitions, and cost-per-acquisition.

• Manage email marketing initiatives, including list management, content creation, testing, deployment, reporting, and optimization.

• Strategic Planning:

• Develop and execute comprehensive SEO strategies to improve organic search rankings.

• Stay abreast of industry trends and search engine algorithm updates to ensure cutting-edge optimization techniques.

• Implement and refine strategies tailored for the US market, ensuring alignment with regional trends and requirements.

• Reporting and Analysis:

• Provide regular updates and insights to leadership and stakeholders, identifying areas for improvement and optimization.

• Utilize data to craft and execute successful marketing campaigns, leveraging storytelling to enhance engagement.

Requirements:

• Bachelor’s degree in a related field preferred.

• Minimum of 8 years of digital marketing experience.

• Proficiency with CRM software.

• Strong understanding of digital marketing platforms such as Google Ads, Facebook Ads Manager, Mailchimp, Google Analytics, etc.

• Demonstrated experience in lead generation optimization to drive increased leads and conversions.

• Proven expertise in campaign management across social, SEM, and display channels.

• Extensive knowledge of SEO strategies (both on-page and off-page).

• Strong email marketing campaign management experience.

• Familiarity with project management tools (e.g., Asana) is a plus.

• Excellent analytical skills.

• Fluent spoken and written English communication.

• Strong people skills and the ability to work effectively with diverse groups of stakeholders and peers based in different geographies.

• A penchant for storytelling with an ability to rely on data to tailor successful campaigns.

• Adaptability and resourcefulness to deliver successful outcomes and drive marketing results.

• Strong attention to detail skills.

• Ability to balance strategic planning with tactical execution, championing bold and creative ideas.

What We Offer:

• Competitive salary based on the local market.

• Performance bonus and yearly bonus opportunities.

• A dynamic and supportive work environment.

• Opportunities for professional growth and development.

Join our team and be part of a company that values innovation, creativity, and teamwork. Apply now to take your digital marketing career to the next level!