Job description

JOB DETAILS

Job Title: Media Buyer

Location: Remote

Working Hours: 40 hrs/week (Full-time)

Job Overview:

We're seeking an adept Facebook Ads Media Buyer to join our dynamic team. As a Facebook Ads Media Buyer, you'll be pivotal in orchestrating and refining advertising campaigns exclusively on the Facebook platform. We're looking for someone with a profound understanding of digital advertising strategies, exceptional analytical skills, and a flair for driving outstanding performance for our clients.

Key Responsibilities:

Collaborate closely with the director/strategist to develop and execute media buying strategies tailored specifically for Facebook.
Take ownership of managing and optimizing advertising campaigns solely on the Facebook Ads Manager platform.
Conduct comprehensive audience research and analysis to identify target demographics and optimize targeting parameters for maximum impact.
Monitor campaign performance rigorously, analyzing key metrics to identify areas for improvement and optimization within the Facebook ecosystem.
Implement A/B testing strategies meticulously to optimize ad creatives, audience targeting, and campaign settings on Facebook.
Stay abreast of industry trends, best practices, and Facebook platform updates to ensure campaigns leverage the latest features and opportunities.
Work collaboratively with internal teams, including creative and account management, to ensure seamless campaign alignment and success on Facebook.
Deliver regular reports and insights to clients, offering valuable perspectives on campaign performance, optimizations, and recommendations for improvement within the Facebook advertising realm.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a related field.
A minimum of 2 years of hands-on experience in digital media buying, with a focus on Facebook advertising.
Proven track record of managing successful advertising campaigns exclusively on the Facebook platform.
Strong analytical skills and the ability to interpret data specifically within the context of Facebook campaigns, driving informed decision-making and optimizations.
Proficiency in ad management platforms such as Facebook Ads Manager.
Excellent communication skills, both written and verbal, with the ability to effectively convey campaign strategies, performance insights, and recommendations to clients and internal teams.
Detail-oriented mindset with the ability to manage multiple Facebook campaigns and tasks simultaneously.
A passion for digital marketing and a commitment to staying ahead of industry trends and best practices within the Facebook advertising landscape.

Required profile