Campaigns Analyst (Social Media)

Moonshot believes that marginalized people in society — including people of color, people from working class backgrounds, women, Disabled and LGBTQIA+ people — must be centered in the work we do. We strongly encourage applications from people with these identities or who are members of other communities who are currently underrepresented in our workforce. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability or marital status. We know a diverse workforce will enable us to understand drivers behind violent extremism and online harms in an in-depth way and do better work to counter them.

About the role:

Moonshot is currently looking for an analytical, creative, and detail-oriented Social Media Campaigns Analyst to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation.

The Campaigns Analyst, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing. 

Your responsibilities will include:

• Monitoring and analyzing social media trends, including engagement metrics and audience demographics.
• Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement. 
• Coordinate with teams to develop ad creatives and messaging that resonates with target audiences.
• Conduct keyword research and analysis to inform advertising strategies.
• Use analytic tools to track and measure the effectiveness of campaigns and content. 
• Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement. 
• Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms. 

Requirements

Essential:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Familiarity with a variety of social media platforms and social media analytic tools.
• Basic understanding of digital advertising principles and platforms.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment. 
• Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others.
• Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research.
• Excellent written, verbal and interpersonal communication skills.
• Commitment to Moonshot’s mission.
• Candidates will be expected to undertake any relevant security clearance procedures per the needs of clients.
• In addition, we require all candidates to be eligible to work in the US and will require proof of this alongside vaccination status. Candidates will be expected to undertake and pass any relevant security clearance procedures per the needs of clients. 

Desirable:

• Knowledge and understanding of SEO/SEM.
• Advanced analysis of a wide range of traditional and non-traditional digital platforms and / or professional experience in open-source research, OSINT methods, or threat risk analysis.
• Subject matter knowledge in one of the following areas: violent extremism, hate crimes, human trafficking.
• Demonstrable experience with digital marketing on nontraditional and emerging media and social media platforms.
• Fluency in languages other than English.

Benefits

Benefits ​package:​

• 15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day.
• Full private healthcare package, including coverage for partners and children.
• Dental & Vision Insurance.
• Life & Disability Insurance.
• 24/7 access to free counseling via our Employee Assistance Program.
• 3% matched 401k contributions.
• Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave.
• All permanent employees are granted share options upon employment.

Salary: $50,000 - $70,000 depending on skills and experience.