Digital Campaign and Analytics Specialist

Crawford Group (www.crawfordgroup.com) is seeking a Digital Campaign and Analytics Specialist to join our client's team. Changing the world through digital experiences is what the company is all about. Giving everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. The team is passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

Responsibilities:

Assist in Running Pay-Per-Click (PPC) and Pay Per Lead (PPL) Campaigns:

• Manage and optimize PPC and PPL campaigns across various products and categories to maximize ROI
• Monitor campaign performance, analyze data, and adjust strategies to improve effectiveness
• Collaborate with marketing teams and BDRs to align campaigns with overall marketing goals

Project Manage and Implement Updates to Peer Review Websites:

• Oversee and coordinate updates to peer review platforms such as G2, TrustRadius, Gartner Digital Markets, and Gartner Peer Insights
• Work closely with Product Marketing Managers and Content teams to gather necessary content for profile updates and campaigns
• Ensure timely and accurate updates to maintain the company's presence and ranking on these platforms

Provide Analytical Support:

• Collect and analyze data to demonstrate the performance and value of marketing campaigns
• Prepare detailed reports and presentations to communicate insights and recommendations to stakeholders
• Use analytical tools to track key metrics and identify trends

Coordinate Efforts with Analyst Relations:

• Collaborate with the AR team to align marketing activities with analyst relations strategies
• Facilitate communication and coordination between marketing and AR teams to ensure cohesive efforts
• Support AR initiatives by providing relevant data and insights from marketing campaigns

Qualifications:

• Minimum of 3 years of experience in marketing
• Previous experience with analytical tools such as Google Analytics and Adobe Analytics
• Experience with peer review sites such as G2, TrustRadius, Gartner Digital Markets, and Gartner Peer Insights
• Experience running pay-per-click (PPC) and pay-per-lead (PPL) campaigns
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Strong communication skills, both written and verbal
• Excellent analytical skills with the ability to interpret data and provide actionable insights

Location: San Jose, CA; Lehi, UT; or Remote

Duration: Consulting

Rate: $34/hour W-2 consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location)

Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.