CRM Operations Executive

About the role:

We are looking for an experienced CRM Operations Executive who will be responsible for developing and executing day-to-day CRM marketing and lifecycle journey programs across the engagement platform. This role will work closely with internal and cross-functional teams across global markets to assess, plan, and execute the engagement marketing strategy through triggered communications via dedicated channels [email, push, SMS, in-app, webhooks, WhatsApp, etc]. This position will report directly to the CRM Manager.

Responsibilities: 

• Collaborate with the Marketing teams and CRM Manager to manage, create, and deploy day-to-day campaigns
• Manage the campaign execution process for growth hacks to ensure regularly-scheduled sends are completed in a timely fashion, and that unscheduled sends are executed in accordance with pre-agreed customer deadlines
• Build emails, Push Notifications, In-app, WhatsApp, and other channel campaigns
• Perform campaign-specific testing to validate the functional and rendering performance of the emails and Push Notification campaigns
• Manage email revision and approval process through the deployment of proofs
• Manage subscriber data, import, and segmentation to create targeted campaigns
• Monitor the campaign post-deployment to validate completion
• Post-campaign analysis & reporting for channel and content optimization

Must/nice to haves:

• Preferred of 2+ years experience in Braze, Salesforce, or other CRM platforms
• Basic knowledge/understanding of customer journey communications such as drip campaigns, trigger-based events, etc
• Basic proficiency with Email coding (responsive design - HTML, CSS) languages
• Analytical skills; understanding marketing/campaign data and drawing relevant insights 
• Preferable: Basic understanding of SQL, Excel for data analysis, Google Analytics